Kendrick Lamar and Don Cheadle face off in insane video for 'DNA'

Could this be Coachella or Austin City Limits

After dropping his latest studio album DAMN. and tearing up the Coachella stage as a headliner on Sunday night, the Compton rapper returns with a new video for "DNA." starring esteemed actor Don Cheadle.

Yesterday, it was revealed that Damn. was slated to move around 475,000 album equivalent units in its first week, and could potentially be K. Dot's third consecutive album to debut at No. 1 on the Billboard Top 200 chart.

The scene opens with Kendrick chained to a table inside of what looks like a stark, police interrogation room. As is the case with numerous songs on DAMN. The test is conducted by a doctor, played by Don Cheadle.

Over the last 3 weeks, Kendrick Lamar has dominated Rap discourse, but since the release of his latest album on Friday, the conversation has reached a fever pitch.

The 29-year-old hip hop star was first joined by rapper Travis Scott as the two performed their track Goosebumps, from Scott's second album. "What the f**k is that?" From intriguing album covers to spoken word cuts and his tendency for jazz, Kendrick has subtly but effectively given the non-musical aspects of his artistry the same level of dedication as the musical aspects. Cheadle walks over to a chair next to him, grabs a seat and pushes the power button on a polygraph machine that seems to send a current of electricity coursing through his body. Check it for yourself in the video above.

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