Pandora Premium is now available to anyone for $10 a month

Krales  The Verge

Music discovery platform Pandora has rolled out a new campaign centered on the diverse tastes of its users called "Sounds Like You", which delves into the personalities of an extensive cast of top artists.

In addition to digital ads and billboards, "Sounds Like You" comes to life across multiple channels including first-to-market artist and influencer programs with Pitchfork and VICE's music channel Noisey; digital shorts directed by Academy Award victor Michel Gondry; and social media activations including Snapchat lenses and geofilters, and a custom Pandora emoji on Twitter.

All of the basics of Pandora Premium are the same from the initial launch: You get an on-demand streaming service for $9.99 per month, just like the competition.

Like those rival services, Pandora Premium will offer subscribers a way to access their own library of songs, albums, and artists. Now, you can simply go to Pandora Premium site and sign up with your credit card or PayPal account as your payment method. Upgrading or signing up via the mobile app will only get you 30 days of Pandora Premium for free. Both services now have the same amount of songs, according to reports. But if users aren't feeling up to building an entire playlist they can use the "add similar songs" option that will help round out the list.

The campaign, which was designed in-house, will also include digital shorts directed by Oscar victor Michael Gondry that feature the artists discussing music that inspires them most, plus custom lenses and emojis for Snapchat and Twitter, and "first-to-market artist and influencer programs" with Noisey.

Pandora has 81 million active listeners but has fewer than 5 million people paying monthly for Pandora Plus.

The service is competitive with Spotify.

Related News:

  • Flipkart raises $1.4 billion from eBay, Microsoft, Tencent; acquires eBay India

    Flipkart raises $1.4 billion from eBay, Microsoft, Tencent; acquires eBay India

    Flipkart will start operating eBay's business in India once the transaction is completed by end of this year, reported PTI. Flipkart and eBay also entered into an exclusive pact in which they will jointly pursue cross-border trade opportunities.
    Cascade Mall shooter dies in Skagit County Jail

    Cascade Mall shooter dies in Skagit County Jail

    Cetin left the rifle with a 25-round magazine on a cosmetics counter before fleeing, police said in court documents. Arcan Cetin, 20, pictured here in a driver's license photo, killed himself in jail, authorities said .
    Gordon Ramsay reveals why his four children won't inherit his $140million fortune

    Gordon Ramsay reveals why his four children won't inherit his $140million fortune

    Two of Mr Hutcheson Snr's children - Adam (46) and Chris Jnr (37) - pleaded guilty to the same charge as their father. If there is a celebrity who doesn't give two fucks about putting his words out, it is none other than Gordon Ramsay.
  • Kiwi comedian John Clarke dies

    Kiwi comedian John Clarke dies

    John Clarke arrived on national television in his native New Zealand in the 1970s when he introduced his character, Fred Dagg . Clarke co-wrote the ABC's AFI Award-winning mockumentary The Games , about the organization of the 2000 Sydney Olympics.
    IS now controls less than seven percent of Iraq: army

    IS now controls less than seven percent of Iraq: army

    Rasool said that in June 2014, the extremist IS group took control of large areas in western and northern Iraq. Rasool also added that more than 50 percent of the western side of Mosul has been liberated from ISIS.

    Thousands fill St Peter's Square to hear Pope Francis celebrate Easter Mass

    Finally, taking his leave Pope Francis said, "may Jesus, who vanquished the darkness of sin and death, grant peace to our days". Pope Francis celebrated Easter Sunday mass with tens of thousands of people who faced heavy security checks in St.
  • Irving scores 37, Cavs hold on to beat Pacers 117-111

    The jury is still out on youngsters Myles Turner and Glenn Robinson III , but the rest of the team is made of veteran journeymen. With 12 points in Game 3, James would pass Kobe Bryant for third place in National Basketball Association postseason scoring.
    LEADING OFF: Sale makes Boston debut; Bartolo back in Citi

    LEADING OFF: Sale makes Boston debut; Bartolo back in Citi

    But the most important thing is perhaps something everyone has come to expect from the Mets: dominant starting pitching. It will also help that he'll be making his return at home tonight, where the 28-year-old is typically better.
    Brazil returns to top in Federation Internationale de Football Association  rankings

    Brazil returns to top in Federation Internationale de Football Association rankings

    Michael O'Neill's side next face New Zealand in a friendly in June before travelling to Azerbaijan for the next Group C qualifier. They lost the top spot after losing to the Netherlands in the quarter-finals of the 2010 FIFA World Cup in South Africa.
  • Trump order would target high-skilled worker visa program

    Under the new order, the H-1B visa would no longer serve as a cheap way for companies to replace U.S. workers, the official added. During the campaign, Donald Trump promised to eliminate the H-1B visa program, though he flip-flopped on the issue many times .
    Eurogroup chief is

    Eurogroup chief is "positive" on breakthrough in Greek talks

    Disagreements have focused on debt relief and budget targets for the austerity-hit country. The IMF previously said Greek's debt load is unsustainable and called for a some relief.
    Netflix Drama THE CROWN Tops 2017 BAFTA Television Awards; Full List

    Netflix Drama THE CROWN Tops 2017 BAFTA Television Awards; Full List

    Season 2 of The Crown will be available on Netflix in November with season 3 scheduled for 2018 . The news was not a surprise to Foley, who told People , "We always knew when we signed up".


Most liked

'Jane The Virgin': Tyler Posey Set To Recur In Season 4
Rafael Solano ( Justin Baldoni ), meanwhile, is not likely to be Posey's character's competition for Jane's heart. The cast of " Teen Wolf ", including Posey, recently celebrated the filming of their 100th and final episode.

Iraqi government: IS downs army helicopter over Mosul
Eslah and Tanak are located in western Mosul, where government forces began an assault last month to dislodge IS fighters. The incident happened during the operation to retake the city from IS militants, the ministry of defence said.

Millions in Southeast at risk of high winds, tornadoes, hail
The weather service issued tornado watches for a broad area stretching from the Florida Panhandle up into Indiana. WYFF News 4 meteorologists said there is the likelihood more rain and strong winds in the Upstate on Wednesday .

Sunil Grover is unstoppable, all set appear with 'Baby Doll' Sunny
In a breaking news, according to the inside sources, Sony TV might start a new show by replacing The Kapil Sharma Show (TKSS). Since it was an open scandal, people having fun at Kapil and Sunil's expense is pretty obvious.

First woman to officially run Boston Marathon finishes race again at 70
A woman previously ran the race without a bib number. "I felt really blessed to have her out there running every step with me". She anxious that she wouldn't finish the race if she matched a move that big, and the decision paid off immensely.

Patriots reportedly sign CB Malcolm Butler to restricted free agent tender
For the Saints to make a deal for Butler, they would have to concede the No. 11 overall pick to the Patriots. The Patriots now don't have a selection until early in the third round of the 2017 draft, No. 72 overall.

Netflix Announces New Murder Docu-Series 'The Keepers'
Hollywood Life reported that the series will have seven episodes , all released on the same date. Some speculate that the attack might have been covered up by the Catholic Church .

Frontier Communications Corp (FTR) Rating Reiterated by Macquarie
TheStreet lowered Frontier Communications Corp from a c- rating to a d+ rating in a research report on Monday, February 27th. Municipal Employees Retirement System of MI boosted its stake in Frontier Communications Corp by 0.5% in the third quarter.

Tip-in by Ryan lifts Senators over Bruins 4-3 in overtime
Anderson stopped all nine shots Boston sent his way in the third and Rask brushed aside seven to send the game to overtime. Tripping, slashing, those infractions are more obvious and it's usually clear that just one player is the guilty party.

Sean Spicer gives daily press briefing
He was accused of being insensitive to Jews and Holocaust survivors, in a week when many will celebrate the festival of Passover. Congresswoman Jan Schakowsky said: "It is clear that this administration needs a history lesson and a staff shake-up".

North Carolina health officials report 15 more flu deaths
For more information on flu prevention and treatment, visit the Delaware Department of Public Health's website . The department's data show that 62 of the deaths occurred in patients who were 65-years-old or older.

Playoff hockey back in Toronto as Wilson plays the villain
The Leafs started the overtime period on the power play thanks to a Lars Eller high-sticking penalty at the end of regulation. Kadri's first goal of the playoffs found its way through at 15:13 of the second period to cut the lead to one.

Benintendi leads Red Sox over Rays 4-3 on Patriots' Day
But Sandoval deposited a ball into the first row of the Green Monster in left with a runner on in the Boston fourth to tie it. It seems, despite only six hits in Saturday's victory, the team is getting some of that continuity back over the past week.

Samsung starts Galaxy S9 project earlier than usual
The DeX Station is Samsung's attempt at seamlessly turning the Galaxy S8 from a smartphone into a capable desktop computer. LG could have announced the LG G6 earlier and started selling the device before Samsung announce the Galaxy S8.

Masters 2017: Lee Westwood makes push for dream Augusta win
His tee shot on No. 10 clipped a tree and shot back into the fairway, while Shane Lowry also hit a tree and couldn't find it. The 37-year-old Spaniard finished off his round by clenching his fist when a 7-foot par putt dropped into the cup for a 70.