Google officially launches Google Assistant for iPhone

Sundar Pichai

You no longer just talk to Google Home to have the speaker itself do something, but instead to invoke Google Assistant to do all sorts of things that can then manifest themselves on other devices - all powered by the same cross-device backend.

Facebook has been trying to address this issue as well with its Moments app. With everything announced at this year's Google I/O conference, Google Assistant is a common backend of knowledge and capabilities that can be accessed through multiple interfaces on multiple devices with limitless third-party extensibility options.

Android Go is set to make its appearance in 2018 and will target Android devices with memories up to and including 1 GB. In noisy or crowded environments, users may be reluctant to launching voice commands to Google Assistant, and now they have the ability to type in their requests. The Google I/O 2017 announcement about Google Assistant heading to the iPhone was expected, and the Vice President of Engineering, Scott Hoffman, took to the stage to announce Assistant is indeed coming to to Apple's iOS platform. As well as nifty new services like Google Lens, which uses your smarpthone's camera to identify objects in the real world.

Google Assistant is a couple of months into its expansion to just about any modern Android phone, but Google I/O 2017 marked an important change to its functionality to make it truly viable and useful to a wide number of people.

Google Assistant, introduced a year ago, is now on more than 100 million devices, according to the team's vice president of engineering, Scott Huffman. "The challenge of connecting job seekers to better information on job availability is like many search challenges we've solved in the past", said Google CEO Sundar Pichai. The company is also bringing Google Home to Australia, Canada, France, Germany, and Japan while Assistant will be available for Android phones in Brazilian Portuguese, French, German, and Japanese.

For example, you can point your camera at a restaurant and it'll show you its reviews. It will first be available as part of Google's voice-controlled digital assistant - which bears the straightforward name "Google Assistant" - and Photos app.

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Pinterest has a similar tool.

Google Home was originally the physical embodiment of the Google Assistant technology, but Assistant has since expanded to be so much more with Home leading the charge.

Google is about to provide the latest peek at its digital services and gadgets as it seeks to become an even more influential force in people's lives. Some of the unveiled products won't be out until later this year.

Google Assistant, the centre of its AI efforts, is in a fierce battle with rivals such as Amazon's Alexa, Microsoft Cortana and Apple's Siri to be the top choice for use in smartphones as well as connected homes, cars and a range of other devices.

Wednesday's keynote took place at an outdoor theater near the company's Mountain View, California, headquarters.

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