Apple's Planet of the Apps

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If anyone sets out to locate Apple's new original series, they won't even have to visit the "TV & Movies" section to find it. Apple is heavily featuring it in the top section of Apple Music's "Browse" tab with six featured banners.

The audience for the surprise premiere of Planet of the Apps were the tens of thousands of app developers attending Apple's annual World Wide Developer's Conference who saw it Tuesday night during the conference.

Despite the quiet launch, Planet of the Apps should get a heavy sampling over the next few weeks from Apples's worldwide promotion on iTunes, Apple Music, apple.com and social media.

A new episode is being released every Tuesday and is available to Apple Music subscribers.

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Will.i.am and producer Ben Silverman shopped the program to traditional TV channels before approaching Apple, which agreed to host the show on Apple Music.

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What do you think of Planet of the Apps?

Apple Music offers a three-month trial period, with individual plans coming with a price tag of $9.99 each after the trial ends. Planet of the Apps is best described as a hi-tech version of the format developed in Japan by Nippon TV and known in the United Kingdom and other markets as Dragon's Den.

While Lightspeed Venture Partners is the VC firm being looped in as a possible investor for entrepreneurs whose ideas impress. Each participant gets 60 seconds to pitch their app idea to the judges and then pick one of them as their advisor for the development of the business, should that judge have okayed the idea in the first place.

With the show, the iPhone maker is looking to offer users new apps which are interesting enough to try to talk about.

"I was nervous about it", said Alba, who's insisted she's more comfortable playing a character in front of the camera than herself in a reality show. "Apple made its name on game-changing innovations, but this show is decidedly not one of them". "All of our customers are going to be exposed to this in one way or another", Cue said.

Apple is sparing no expense to ensure people know about the show.

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