EBay to match some rivals' prices in bid to attract shoppers

At an eBay event in Manhattan in 2015.                  Ben Fox Rubin  CNET

EBay on Wednesday announced it will match prices against its online competitors on more than 50,000 items for US buyers, according to a company press release and blog post.

In 2015, eBay introduced an Amazon Prime-like customer loyalty program.

EBay is stepping up its game in the online price war competition, and taking aim at low-priced rivals Walmart and Amazon, among others.

In order to quality, the item must be one of the new, unopened items sold daily through eBay Deals, for starters. The deals are also generally offered at 20 percent to 90 percent off, and are sourced from over 900 of eBay's trusted sellers. The Deals section includes both major consumer brands and small sellers.

The new program is a move to keep shoppers from migrating to competitors like Amazon and Walmart.

This isn't eBay's first attempt at challenging Amazon. This initiative is set to roll out at some point this summer for USA shoppers. If a package doesn't arrive on time, shipping costs will be refunded or, in the case of free shipping, a coupon that can be used towards a future purchase will be issued.

As for the new Price Match Guarantee, there are a few caveats - though nothing too unexpected.

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eBay announced today the launch of Price Match Guarantee, a service that guarantees eBay deals will be the best price online, or the company will match the lower price of a competitor.

So far, eBay will price match against the listings on the websites of Amazon, Best Buy, Walmart, Home Depot, Target, Sears, Wayfair, and Jet.

"Shoppers can shop with confidence knowing that they're getting the best value available on eBay", said Hal Lawton, Senior Vice President of North America at eBay, in a statement.

'Our eBay Deals selection has grown exponentially since being launched in 2011.

In late March, eBay announced its plans to launch a new guaranteed delivery scheme for its USA shoppers in summer. In fact, 87% of gross merchandise volume (GMV) on eBay is fixed price, and 80% of the inventory sold on eBay is new, the retailer reported.

Price Match Guarantee, which is now available in the US, will apply to select items available in eBay Deals, which are available for free shipping.

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