Heidi Klum is designing a fashion collection for Lidl

Heidi Klum

The world famous model Heidi Klum - who notably presented US TV show Project Runway and is on the jury of TV talent contest America's Got Talent - has teamed up with discount supermarket chain Lidl for a ready-to-wear collection.

Yes, you read that right.

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The range will continue Lidl's ethos of producing "high-end, yet affordable" ranges. "At Lidl, we believe high-quality fashion should be attainable for everyone and we look forward to sharing this collection with our customers later this year".

Lidl stores are a new concept for Americans who already have a plethora of choices for grocery shopping.

With Lidl explaining that the range 'mirrors Heidi's characteristic style, ' the mum-of-four agreed, saying: "I had so much fun designing the pieces in this collection". "It raises the profile of the chain, especially for non-food and fashion. The lines between the traditional luxury and premium segments are becoming increasingly blurred".

Lidl operates about 10,000 stores in 27 countries across Europe.

While Lidl doesn't technically open its doors in the USA until June 15, the company plans on opening nearly 100 new American stores by the end of next summer. Each store will measure 20K SF, and the company said 90% of the products will be private label and prices will be about 50% lower than at other grocers.

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