KFC to send chicken sandwich to edge of space on balloon

KFC to send chicken sandwich to edge of space on balloon

First Sputnik, then Neil Armstrong and now Colonel Sanders.

"In all seriousness, we're proud to support World View's commitment to advancing space research and trust them to take our world famous Zinger sandwich to space".

Earlier this year, KFC announced, via its new space commander Colonel played by Rob Lowe, that it would be sending its Zinger chicken sandwich into space, to celebrate the sandwich's arrival in the U.S. The mission is scheduled to begin June 21, when the chain's new spicy Zinger will be strapped into a fancy space balloon and fired 80,000 feet into the stratosphere, where it will remain for "at least" four whole days, the New York Times reports.

"This next mission will be our first attempt to really push the envelope with a flight created to test, for the very first time, all the integrated critical systems needed to bring this Stratollite online for commercial markets".

Essentially, World View can get payloads to and from space without rockets.

The fast-food chain will be partnering with World View, a "full-service commercial launch provider", according to its website, to essentially strap the KFC sandwich to a big balloon and send it to the stratosphere.

Unlike typical high-altitude balloons, Stratollites can execute a variety of flight profiles from circumnavigating the Earth to persistence over a specific location and maintain position over specific areas of interest for days, weeks, and eventually months on end. "The stratosphere is considered 'near space, ' where all the good chicken sandwich missions are set".

World View co-founder Taber MacCullum said that this is "one-of-a-kind marketing experiment" and allows the company to reach out to a more mainstream audience. "It's a double win".

This whole thing sounds completely ridiculous and amusing, but it marks an important moment for World View.

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