Siri Far Behind Alexa and Google Assistant, Says Ex-Apple Employee

Just by uttering, "Hey Siri, I like this song", HomePod and Apple Music become the "musicologist", recognising preferences from hundreds of genres and moods, across various playlists, and shares them across devices.

Apple is situating HomePod as more of a speaker system with voice-activiation features than a home AI.

Richard Windsor from Edison Investment Research said: "Apple has positioned this as something that the user buys for a high-quality audio experience with Siri coming as an added bonus". "Music is deep in our DNA, dating back from iTunes and iPod".

'And we sell a lot of speakers on Amazon and we want to give people a lot of choice'.

And that might be good news for both Apple and Amazon.

Still, the HomePod costs a bit more than numerous traditional speakers with which it wants to compete. Amazon got in first with the Echo, which is the most versatile system.

Ford Motor Company (NYSE:F), Oclaro, Inc. (NASDAQ:OCLR)
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While Amazon Echo is certainly not cheap at its 50 dollar price tag for the Echo Dot, it's the cheapest one of the three.

The Amazon Echo weighs 2.34 lbs. while the Google Home is at 1.05 lbs. Furthermore, a third major player has entered this market, with Apple recently unveiling its "Home Pod," a 7-inch tall speaker for playing music, checking news and controlling other smart devices. A smart speaker utilizing an underachieving voice assistant could dampen interest in the product.

This could mean that users could choose whether to use Amazon's Alexa assistant on the device, or other assistants, like Siri. For the record, the others support Spotify, Pandora, and other popular music streams.

Very much a device for consumer use, the HomePod is potentially an interesting prospect for software and online service developers, who are likely to be presented with another smart home device on which they could create apps for or more likely integrate their existing apps with. But their approaches are different. Siri updates the watch face with new information through the day - think calendar entries, flight information, or smart home controls - using "machine learning to adjust automatically based on your routine" according to Apple's vice-president of technology Kevin Lynch. Not a shocking move on Apple's part.

Early previews suggest that the quality of sound produced by the HomePod is superior to Google Home or Amazon's Echo, although they have yet to be compared in controlled conditions. Though each one works smart and apt, Google Home is an inch ahead because of Google's own enhanced search results.

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