Google Introduces 'Google Feed' For Android And iOS

Google has taken steps to prevent another massive phishing attack

The new feed experience is available in the Google app for Android and iOS, launching today in the USA and rolling out internationally in the next couple of weeks.

Now, the stories that appear will be affected by what's trending in your geographic location (provided you share it with Google.) Also, you can exert some control over what appears in your feed by "following" certain subjects or personalities.

Since introducing the feed in December, we've advanced our machine learning algorithms to better anticipate what's interesting and important to you.

Effectively replacing Google Now, much of the feed is taken up by news stories related to what you generally search for and read online.

The feed system will also be adding a slight tweak to the search function within the app. Users will be able to follow topics they are interested in using a new "Follow" button next to specific search result types.

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If you're interested in Game of Thrones, just tap the Follow button in the Search results card for the term "Game of Thrones" and your feed will start including articles and information about HBO's hit series. Feed will also surface content that is new to the user, even if it's months old, in contrast with the way Facebook prioritizes the newest content. Screen shot from Google blog post.

In addition to putting Google Feed on mobile apps, the company is looking at attaching it to web browsers in some form, Shashi Thakur, a second Google vice president for engineering, said during the briefing.

The new offering is called "Google Feed", a name that may conjure comparisons to Facebook's "News Feed", a feature on Facebook used to browse updates from friends, family and other sources. "And when available, you'll be able to fact check and see other relevant information to help get a more holistic understanding of the topics in your feed". As you might have guessed, this sets it apart from other news feeds (like Facebook's one) that put the emphasis on your friends and not yourself in particular.

The Facebook News Feed has also been accused of disseminating fake news, a problem that only grew after August 26, 2016, when "Facebook laid off its editorial team and gave the engineers who replaced them a much different mandate when it came to vetting news", as The Washington Post's Caitlin Dewey reported.

It remains to be seen whether Google's new feed makes the cut, and provides a competitor to the leading aggregators of information online now.

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