Alibaba's 'Smile to Pay' Payments Tech Comes to KFC in China

Smile to Pay customer

"Smile to Pay", as the feature is being called, will be part of the chain's new K Pro location - its slick, very green-colored restaurant in Hangzhou specializing in "fresh", "healthy" salads and sandwiches.

"While Smile to Pay provides convenience for users like never before, we have always placed security at the core of this technology", said Jidong Chen, Ant Financial's director of biometric identification technology. So confident is Alipay of the system's security, the company will offer loss coverage in case a Smile to Pay account is compromised. It eliminates the need of a smartphone from the process of making a payment.

Fast food giant KFC has just unveiled a new technology that allows customers to pay their bills with the use of the facial recognition feature.

Facial recognition technology designed by Chinese companies, including Alibaba and Face++, has been named among the 10 Breakthrough Technologies of 2017 by the MIT Technology Review.

Even though it looks silly, this new form of payment is actually something Alibaba has been working on for many years. The users of these outlets will definitely going to try out this new Smile to Pay payment service. Now this payment method is being tested at a KFC outlet in the city.

Diners order their meals via a large touchscreen computer, and when they go to pay, they enter their phone number and have their face scanned. The chicken on the menu is "roasted", while drinks include freshly squeezed juices, gourmet coffees and craft beer. "The restaurant is also made for the digitally connected customers and integrates some of the latest technologies from mobile ordering to facial recognition payment".

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