Apple Reveals Apple TV 4K with HDR and Dolby Vision Support

Code indicating Haptics for Apple TV 4K's version of Siri

Today, Apple officially announced Apple TV 4K, and the company's Senior Vice President of Internet Software and Services Eddy Cue unveiled the new version of the iPhone maker's television venture. The Apple TV 4K offers two new features - High Dynamic Range (HDR), and high resolution support of 4K.

Apple also confirmed that 4K content on iTunes will cost exactly the same as its HD equivalents, and that anyone who's already bought HD films and shows will have them automatically upgraded to 4K for free.

Apple TV is a set-top-box that you can hook up to your TV to access video apps and streaming services. It's called the Apple TV 4K, and will begin shipping on September 22 for $179.

The existing Full HD Apple TV will continue to be available too.

Siri has been updated to easily find movies and TV shows in the highest picture quality across your apps, so all you'll have to do is command her to do so, e.g "show me movies in 4K". Apple will start taking orders September 15 and have the device available on September 22. Additionally, Apple is launching the TV app in seven additional countries by the end of the year, including Canada and Australia later this month.

The price of the previous-generation Apple TV box falls to $149 for 32GB of storage. Apple finally catches up to the competition with 4K HDR support that can deliver much better looking videos on your TV or Projector. Both Google and Amazon offer 4K streaming devices and most 4K TVs now offer some form of 4K support for Netflix and Amazon Prime Instant Video.

Roku users have been able to enjoy 4K content since back in 2014 with the release of the Roku 4, and the company even added HDR functionality to its 2016 lineup. Apple will be offering all 4K movies at the same price as HD movies on Apple TV 4K.

The new set-top-box features a faster processor.

Apple went on to announce a new A10X processing chip with 2x CPU performance, as well as a new version of tvOS. When browsing available sports, the Apple TV will display the time remaining in a game and the score to help you decide what to watch.

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