Apple TV's 4K video comes with a big catch

Apple TV's 4K video comes with a big catch

According to an Apple support document, 4K content from iTunes can only be streamed, not downloaded directly to a device.

The Apple document explains that "you can download a local copy of an HD movie, and you might be able to download HDR and Dolby Vision versions", but if you want to enjoy 4K offline, you're out of luck. "Apple told me that the lack of Atmos isn't a hardware limitation, and that support is on the roadmap", he added.

The Apple TV app, one of the default apps included on iPhones and iPads, also syncs with the Apple TV 4K so that you can pick up a show on your mobile device at the same point where you stopped watching it on your television. As the name suggests, HDR produces a wider range of colors. If you want to get something in 4K, then it will simply cost the same as the HD version.

Still, this is a far more flexible approach, and one which is likely to go down particularly well with Apple TV fans. The upgraded streaming box comes with CPU with performance twice as fast and graphics four times faster.

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Apple Insider in their report argues that the omission could be due to time constraints since the format is already available in a number of other devices in the United States which retail for much lesser. It will be made available starting September 22 in select markets.

"The new Apple TV doesn't do much more than streaming boxes that cost nearly $100 less-and in some cases, it doesn't even do as much", he wrote.

The new Apple (NASDAQ:AAPL) TV 4K doesn't ship with Dolby Atmos surround sound support or support for 4K HDR YouTube videos. The reason for the same is the fact that Apple TV does not support the format YouTube uses to stream its videos.

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