Apple unveils three new iPhones, hails 'biggest leap forward'

Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution

And iPhone 8 has a far better camera: it boasts the "highest-quality video capture ever in a smartphone", Apple VP Phil Schiller said on stage; and, as many expected, it has augmented-reality capability using Apple's ARKit. But the star of the show will still be the iPhone.

Apple's launch event is now underway at its headquarters in California - we'll update this story as new info's released.

In touting new health capabilities for the Apple Watch, Apple sounded a lot like Fitbit. The first one was pretty impressive for its time, and the upcoming Apple flagship will most likely be the same.

"They improve on everything we love about iPhone", added Apple executive Phil Schiller. The address begins around 1pm ET. The all glass lobby peers over the main seating area, which is located underground and accessible via fancy rotating elevators. The company is all set to unveil its new products in its September 12 event at the Steve Jobs Theater.

Apple is expected to launch "a high-end gadget called the iPhone Edition or perhaps the iPhone X at its new "spaceship" headquarters", according to Sun UK.

Facial recognition technology, a brand new screen, and camera, are some that have been generally agreed on by analysts.

The name is a mystery. So we went on a Internet hunt to compile the lesser known facts about the iPhone that you most definitely did not were true.

Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution
Apple unveils three new iPhones, hails 'biggest leap forward'

The still-to-be-named iPhone will steal the spotlight, but there will be a pair of more practical updates to the smartphone line as well.

The iPhone X features a bezel-free, button-free design (much like Samsung's S8 and S8 Plus).

Today is the day we can finally put rumors about new iPhones, Apple Watches, and Apple TVs to rest, as Apple is gearing up for its annual September event.

All the new iPhones will run on iOS 11, a new operating system that will not be available to older devices such as the iPhone 5, iPhone 5C, iPhone 4 and fourth-generation iPad, meaning these older devices will be unable to take advantage of new software and security updates. The dual cameras on the iPhone 8 Plus also have a new "Portrait Lighting" feature to adjust the lighting for portrait shots.

Apple also announced that iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available.

Apple did not provide sales figures for its watches, but Cook said sales had risen 50 per cent from the year before and that the Apple Watch was now the best-selling watch in the world.

Apple TV was next on Cook's agenda.

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