Apple's 10th Anniversary Celebration May Prove to be Sour (AAPL)

The iPhone 8 is said to feature slimmed down bezels on all sides, making it an aesthetic aspect where Apple can not afford to reduce quality. With the other competitors like Samsung trying to get ahead of the competition with the launch of its Galaxy S8 and S8 plus, it is high time for Apple to do certain revolutionary changes in its iPhone segment. Huawei, Oppo, Vivo, and Xiaomi have actually been able to establish partnerships with key supply chain partners and so they are able to bring things like bezel-free designs, full displays, Augmented Reality, in-house chipsets, advanced camera features, etc. The iPhone 7 launch event was hosted in 2016 on September 7, a Wednesday and it opened for pre-booking from September 9, a Friday.

Apple gave a quarterly income of $45.4 Billion, up 7% as compared to the previous year, for the quarter three of this year. According to Kuo, the iPhone maker urgently needs another partner that can supply OLED panels for future iPhones. This standalone product can give Apple an edge in the wearable segment. Regardless of what it's called, the updated standard iPhones will be getting better specs like a sharper, OLED display and a faster processor.

Samsung is rumored to be the primary supplier of new OLED screens that are brighter, more colorful and more power efficient than the LCD display Apple typically uses.

According to the Bloomberg report, talks are still going on and LG is facing considerable challenges when it comes to ramping up OLED production given Samsung's dominance. That is the day when Apple will hold an event and might very well launch their new iPhone line, Apple Watch Series 3 and the 4K Apple TV. Even though we won't know the official name until it is announced, this iPhone will be the company's 10th iteration and there has been a lot of rumors of what new fancy features it will include.

Apple is also totally dependent on Samsung to make the screen, the KGI Securities analyst said.

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