Nordstrom's New Concept: A Store That Doesn't Stock Clothes

Nordstrom's New Store Won't Sell Any Clothes — But Will Have a Bar Stocked with Beer and Wine

Customers can also shop online inside the store or pick up online orders the same day.

The idea is that shoppers will collaborate with dedicated personal stylists who are able to rotate merchandise in and out (including from other Nordstrom stores in the area). Complete purchases can also be delivered to the customer's vehicle via the store's "Curbside Pickup" program.

Coming soon, a department store with no departments.

Meanwhile, Target is focusing efforts on city centres, and Kohl's and Sears are shrinking many existing stores.

The upscale department store on Monday announced that it was opening a tiny 3,000 square foot store-a small fraction of its typical 140,000 square-foot emporia-in Los Angeles that will not carry any clothing merchandise but instead offer services like personal stylists as well as refreshments like beer and wine.

Nordstrom's new Local store opens on October 3 in West Hollywood, Calif. In a plot twist not even M. Night Shyamalan could see coming, Nordstrom Local doesn't actually sell clothes.

But neither has opened a store this small, Saunders said. She also said that there are no plans to open similar shops at this time.

Retailers across the country are trying to figure out how to make the best use of their vast swathes of physical store footage, when shoppers are buying more and more products online.

There will be no browsing or picking up an armful of clothing to try on.

This just in: Nordstrom's latest foray into the world of retail is more like an exclusive fashion club than it is a department store.

Nordstrom has managed to ride a rough decade for full-line department stores by responding to the trends that are disrupting the retail market - developing its e-commerce capabilities and expanding its off-price Nordstrom Rack stores.

Founded in 1901, Nordstrom operates around 356 stores across 40 states and two Jeffery boutiques and clearance stores. Department stores in particular have too many stores, and those stores tend to be huge, making them costly to stock and maintain. "Finding new ways to engage with customers on their terms is more important to us now than ever".

"As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience", said Shea Jensen, Nordstrom senior VP of customer experience who led the Nordstrom Local initiative.

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