Dove Apologizes for Facebook Ad Seen as Racist

IN TWEETS: Dove slammed for racist ad

Dove - owned by Unilever in the USA and United Kingdom - tweeted that it regretted that anyone was offended by its latest Facebook campaign, which depicts women taking off their shirt to reveal a woman of a different race.

"An image we recently posted on Facebook missed the mark in representing women of color thoughtfully". In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused.

"How many people saw this ad?" She said on Twitter: "You can do better than "missed the mark".

Another said: "I am absolutely disgusted.

Dove is advertising bodywash, which means that this product removes dirt/ has the ability to get you clean, POINT BLANK!" Are you joining the Trump administration now?

"Your image has me scared s**tless at taking my clothes off and there is no way I'd consider turning white a good result".

"Those who don't learn from history are doomed to repeat it", wrote Facebook user Megan Blair.

It was a Facebook campaign and there were three images in all.

The beauty care products firm today said it "profoundly lamented" the pictures after they started an online race storm.

Alternative theories on the messaging are that we're all white inside, or a multi-racial Russian nesting doll came to life and happened to stop shedding her layers at the white person while unfortunately standing next to a bottle of Dove with the label facing the camera?

The brand's apology has been met mostly with derision since it was issued Saturday, including threats of boycotts and questions about how the ad could have been approved in the first place.

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