Target Goes National With Google Voice-Activated Shopping

The Target team up comes just after a similar partnership with Walmart and Google.                  Chris Monroe  CNET

Brick-and-mortar merchants are finding voice ordering to be another new buying channel to help sagging sales.

The Target team up comes just after a similar partnership with Walmart and Google.

"That literally means you can lay on the couch, close your eyes and list out loud the Target items on your shopping list...and then Google and Target will take it from there", the company said in a blog post announcing the news, hopefully not encouraging potato types.

Announced this morning, all of Target is now shop-able via the Google Express application for all U.S. residents, with exception to Hawaii and Alaska.

Starting today, you can shop Target from anywhere in the United States through Google Express and with the Google Assistant (except for Alaska and Hawaii). The partnership includes Target's nationwide expansion on Google Express, including voice- activated shopping, as well as the addition of Target REDcard as a payment option in 2018.

"We're excited to offer this service nationwide in time for the busy holiday season", Mike McNamara, Target's chief information and digital officer, said in a statement. "Or whether it's a piece of software than runs on your TV or on your telephone".

Target is offering two-day deliveries when you order through Google Express and free shipping on orders over $35. Today, it's making that service nationally available, across the continental U.S. While the focus is on replenishing everyday essentials, Target customers can order other items as well.

Google has been working to expand their Google Express shopping service for a few years now. But Target Restock on its own couldn't leverage Google's voice computing platform, so Target is essentially placing its bets on Google. But a store's omnichannel strategy has become more complex and competitive, so partnering with an enterprise-scale digital player becomes a necessity to provide more mobile-driven services such as on-demand merchandise delivery or mobile order and pay. This will be a major convenience for some online shoppers and it will finally let Google begin tackling the e-commerce market via personal assistants.

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