Volvo's new Polestar offshoot blazing electric trail

Volvo's new Polestar offshoot blazing electric trail

Customers will be able to buy Polestar models via an online subscription, the same system that Geely has already announced it will be using for its Lynk & Co brand.

The now standalone brand will launch its first product, the Polestar 1, into the market in mid-2019 but the big news is that it will be closely followed by a compact EV named Polestar 2 in the same year.

"We want to be leaders in electrification", Volvo chief executive Hakan Samuelsson said at this week's launch event. The Polestar 1 is a two-door, 2+2 seat Grand Tourer Coupé with an "Electric Performance Hybrid" drivetrain.

Next up for the brand is the Polestar 2. Polestar Spaces will be standalone facilities and not within existing Volvo retailer showrooms. Polestar 1 measures 4,500 mm in length and compared to the Volvo S90, the wheelbase is 320 mm less and the rear has been shortened by 200 mm.

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In addition to the hybrid powertrain 1 Polestar is equipped with a new continuously controlled electronic suspension hlins, which allows the driver to change suspension settings for better ride and control depending on road and weather conditions.

Polestar 1 is the world's first auto to be fitted with Öhlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology. Now under construction, the facility is due for completion in mid-2018.

The Polestar 1 will also form part of a new scheme which the manufacturer says will move away from the traditional model of vehicle ownership.

Polestar, a new stand-alone premium electric-vehicle company owned by Volvo. Polestar has reworked roughly 50 percent of the car's structure, however, optimizing it for a sharp, agile ride befitting of a GT performance flagship. The Polestar 1 will be acquired via zero-deposit deal over two or three years, with everything incorporated into one monthly payment. Shortly thereafter, Polestar will introduce a smaller fully electric model to fight the Tesla Model 3 and eventually it will roll out a third model that will take the shape of an SUV. The costs will include insurance and maintenance. The $756 million dollar investment will bolster the early phases of Polestar's product lineup and industrial footprint.

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