Facebook shares hit record highs despite warning on future profitability

Here's What The Last 12 Months Looked Like For Facebook

The stock closed at a record Wednesday, up 59 percent for the year.

Even with the expected increased expenses, analysts believe that the security increase will only benefit the company in the long run, but will impact it very shortly.

Colin Stretch, Facebook's general counsel, represented the company before the committee and said that Facebook has a team of 10,000 employees who are dedicated to security and safety, but then said that the company will look to double the workforce.

An nearly life-and-death struggle with unwanted content, including fake news and hate speech, may seriously hurt Facebooks' profit margins, according to the company's founder and CEO Mark Zuckerberg.

Earlier this year there had been concerns that Facebook was reaching its limit on how many adverts it could fit into News Feeds without irritating users, but the group has recently been looking into putting adverts into its Messenger application and photo-sharing app Instagram. And while each company has voiced interest in dealing with interference in social media internally, the possibility of regulation also weighs on investor sentiment. Indeed, Facebook said a planned surge in investments in video content to help support the Watch tab is one of the main reasons for its forecast for a 45% to 60% year-over-year increase in operating expenses in 2018. It dropped below Wednesday's close after the company disclosed plans on potential spending.

"The changes are particularly aimed at curbing misuse of the platform similar to what the Russian government perpetrated during the US 2016 election", Macquarie's Benjamin Schachter said in a note to clients. Facebook's advertising policies, however, have been under constant fire over the past few months after the revelation of Russian sponsored ads to induce differences between Americans during the Presidential elections. What they did is wrong and we're not going to stand for it.

To be sure, Facebook's performance so far this year is nothing to complain about.

Facebook daily active users 1.37 billion versus 1.36 billion estimate.

In Q3, year-over-year ads revenue growth decelerated for the fifth consecutive quarter, a trend Facebook expects will continue going forward as growth shifts from being driven by increases in supply to being driven by price. Facebook stock has gained 58.9% this year, with the S&P 500 index rising 15%. Facebook's average quarterly revenue per daily active user is now $7.54 - the highest in its history.

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