Formula One Has A New Logo And It's Boring

Formula One Has A New Logo And It's Boring

Those on Facebook have also voiced their displeasure, with some instructing Formula One to change the logo and said if it is not broken, do not fix it. Just imagine Ferrari changing their logo, or Mercedes changing their logo. In fact, if I had marked or polled the number of people who I have met and discussed the mark since I've gotten here, many of them went years and years not understanding that the invisible space between the left and the right was actually a '1.' So we wanted to keep it simple and clear, and I think that's important for our digital space. The cars will also see major updates with respect to design as the shark fins are being banned and the hugely debated halo safety design will be incorporated. I only saw it [the new logo] very quickly.but what's wrong with the old one? "I thought it was quite cool".

"From a broader perspective we would like to include this in a much larger brand relaunch which will take place in March, where we are going to relaunch the brand and introduce a new graphic package for our television production", Bratches said.

The redesign is the brand's first for 23 years and is inspired by the fans, with 14,000 supporters from seven countries giving feedback that shaped F1's new identity.

Ellie Norman, the sport's marketing director, explained the thinking behind the design.

MIXED REVIEW: ESPN.com's Laurence Edmondson reported F1's new logo "received a mixed reaction" among the podium finishers at the Abu Dhabi GP. 2017 was largely successful bringing back the action, but the new promoters are looking to overhaul the image of F1 as a more young and vibrant sport.

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"If the result of the studies demonstrate that it is going in the interest of the development of F1, I think we should encourage that. And incidentally the commercial rights holder can change the logo with the agreement of the FIA - and they are very professional people" (MOTORSPORT, 11/26).

Saying goodbye to an "icon".

It was a weekend of "lasts" in Abu Dhabi.

Despite the upset of some fans of Formula One, FIA President Jean Todt is confident the move to produce a new logo design for a new era is that of a positive one that should be embraced.

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