John Lewis releases its 2017 Christmas ad

John Lewis Christmas 2017 advert

This year, one advert nearly fooled people and we have to admit, it's quite good. Believe us, you'll want to listen to it again and again.

When is the release date?

A still from the eagerly anticipated John Lewis Christmas campaign, which features a young boy and his imaginary monster under the bed. It will also be broadcast on all Sky's own channels at approximately the same time.

The pair strike up a friendship based on a mutual love of late-night Scalextric and piggyback games.

For Christmas, Joe receives the flawless gift of a night light which helps him finally get some peace and quiet from Moz, and a good night's kip.

'John Lewis is never knowingly undersold and we pride ourselves on knowingly underselling, so the creation of this discount ad both resonates with our customers and reflects the monster discounts we have on offer in partnership with John Lewis, ' said MyVoucherCodes managing director Chris Reilly. Online: "John Lewis have spared no expense this year on their world renowned Christmas TV advert".

The soundtrack is a cover version of The Beatles' Golden Slumbers sung by British band Elbow. We are really proud to be involved'.

Another behind the scenes shot shows Moz the Monster in what appears to be some kind of workshop where his costume is being given some finishing touches. Though it's technically a two-minute advertisement for John Lewis, a high-end department store chain throughout the United Kingdom, it feels more like a feel-good short film.

John Lewis has chosen Barnardo's as its charity partner and will make a donation to the charity from the sale of Moz cuddly toys and mugs.

How can you get involved?

Monty the Penguin was best, apparently. "As we forecast a record spend from advertisers, many people now see the official start of Christmas as when we hear or see a particular advertisement". It's definitely worth letting the kids stay up for it!

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