Amazon Prime Video finally lands on the Apple TV

Amazon Prime Video Apple TV Main

"We hope we can reach an agreement to resolve these issues soon".

Apple's selling point is that the unit is part of the Apple ecosystem, and therefore connects to your photos and videos from your iPhone and can play media from your Mac computer as well. Google and Amazon are in the middle of what looks to be escalating into a blood feud over mutual access to products, especially in the hot gadgets markets (think Amazon's Echo).

You can watch Amazon Prime Video at home or on the go by downloading it onto your Android or Apple device. Up until now, you could only use Prime Video with Apple TV via a wireless AirPlay connection, but now that those days are over you can just delete AirPlay. The Chromecast streaming product was removed from Amazon.com in 2015.

Which brings us to the Amazon/Apple dispute. You can always get the player on the device.

Amazon, Apple and Google/YouTube all have hardware and video components, and all want to have the widest possible reach. Now, Apple TV app users can watch Amazon Prime video shows like "The Marvelous Mrs. Maisel", and movies such as "The Big Sick". Here, the streaming service's content can come up in systemwide searches. The paid subscription service is going to add new contents on a regular basis.

Having a Prime Membership will also give you access to Prime Music, let you buy concert tickets on Prime Live Events, have unlimited reading on a selection book through Prime Reading as well as unlimited One-Day Delivery on items purchased on Amazon. This, too, can be synced across all users' Apple devices.

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Why such good news for Apple TV owners, and such bad news for Fire TV and Chromecast owners?

Amazon Prime Video app has been released on Apple TV on Wednesday, Dec. 6.

In the course of just two days, there's been a small quake in the Internet streaming landscape, meaning one more choice on the high end, one fewer choice on the low end for cord cutters. And although Apple's services business is growing, it doesn't have much overlap with the core offerings of Google and Amazon. Prime Video integrates with Apple's TV app, which lists the shows you're now watching and alerts you when new episodes are available.

Amazon is busy making its list and checking it twice, but we didn't have to wait until Christmas to find out who was naughty (YouTube) and who was nice (Apple) on the company's Christmas list. They also both offer corporate cloud-computing services, a market where Amazon leads by a wide margin. Amazon says it is disappointing to see Google selectively blocking access to an open website.

Tech firms have their own way of engaging in a fight.

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