Apple is Bringing More Parental Controls To The iPhone

Tony Fadell

The California State Teachers' Retirement System and USA investment manager Jana Partners have sent an open letter to Apple Inc. encouraging the company to address the problem of phone addiction among young people.

The investors also propose in the letter that Apple have to enhance IOS and apps to make parents and guardians more resources in order to make them protect their children's wellbeing. We hope that they rise to the challenge! "We take this responsibility very seriously and we are committed to meeting and exceeding our customers' expectations, especially when it comes to protecting kids".

However, it has not revealed exactly what these improved parental control might be, or when they will be made available. At the moment parents can control a number of things on the handsets. It also clearly marks content in the App Store to make sure parents can see what content is age-appropriate for their children.

Activist investor Jana Partners LLC and the California State Teachers' Retirement Sytem (Calstrs), which control around $2bn Apple shares, sent an open letter on Saturday urging the Silicon Valley company to respond to the widespread phone addiction phenomenon, which psychologists have suggested may become a public health crisis in years to come.

The letter is also clear that Apple is not exclusively to blame for the growth in smartphone use among children, nor the increase in addiction of them.

Specifically, it details that young owners and users of smartphones, who spend four hours or more on their phones each day, are at a greater risk of suffering from depression when they're older, when compared to those who use their phones for one hour or less, each day.

Interestingly, the late Steve Jobs-Apple's CEO when it first introduced the iPhone and iPad-expressed concerns about over-exposing children to technology.

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