Circuit City Announces Relaunch 9 Years After Closing Stores

EnlargeCircuit City

Circuit City, which has been out of business for almost a decade, will relaunch online on February 15, CEO Ronny Shmoel said Monday at the Consumer Electronics Show, CNBC reports.

The retailer has marked February 15 as its official return date as its website will be back up that day, Shmoel added.

Fans of the electronics store "where service is state of the art" will soon get to shop at Circuit City once again. Shmoel made the announcement this week at CES in Las Vegas.

IBM Watson's artificial intelligence commerce platform, which can learn customers' interests, will be used to support the site.

The electronics store, which has been out of business for almost a decade, will come back online and launch "innovative retail stores", according to a press release on the company's website.

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Schmoel said the new Circuit City will sell items like computers and smart-home products, provide home installation and work with both large and small tech vendors.

This will be Circuit City's second attempt at a comeback.

Fortune reported that Circuit City's plans call for kiosks and store-within-a-store concepts and eventually its own showrooms.

Shmoel took control of the brand, domain and trademarks of the company in October 2015, CNBC reported.

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