Facebook 'Fixes' Algorithm, Lowers Priority For 'News Feed'

Facebook's been heading in a'pay for play direction for a while now. It's a business first and foremost after all

"Facebook is making the service more social and less media, and that's likely a positive for the vast majority of users", Weiser said.

However, big changes are coming, and they could have companies reevaluating their strategies.

The observations follow the company's announcement Thursday that it plans to make sweeping revisions to its site, including de-emphasising in the news feeds posts from news and other organisations that users follow.

‘As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. In the average 2015 quarter, Facebook's sales reached nearly $4.5 billion.The average revenue of the first three quarters of 2017 was more than double that, about $9.2 billion.

That's more than the population of China and the USA combined. If Mark Zuckerberg is truly anxious about his legacy and that of Facebook, casting legitimate news publishers and businesses into the abyss will only further tarnish an image that is already deeply damaged.

Today we use signals like how many people react to, comment on or share posts to determine how high they appear in News Feed.

"As we roll this out, you'll see less public content like posts from businesses, brands, and media", Zuckerberg said.

The Facebook stock on Friday dropped (currently down 4%).

Zuckerberg said he expects the time people spend on Facebook and some measures of engagement will go down as a result of the move.

"Making the feed more relevant should boost user and engagement growth over time".

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"We believe these changes will be beneficial to Facebook in the medium and long term". Content from businesses, brands and media will be featured less prominently.

Facebook put a lot of effort into wooing publishers and brands to its platform. Perhaps that'll hand back to them some of the monetisation opportunities Facebook has taken away lately. Sensationalized, partisan or flat out bogus news stories mislead people. The attitude of the user of Facebook, usually, is to accept the article shared on a bulletin board by a friend, because the ideas exchanged between like-minded people reinforce their thinking. Perhaps not, but the changes will require harder thinking about what kind of content they post, and how they encourage fans to interact with it.

"Brown pointed out that Facebook's News Feed algorithm responds to signals from users".

Press Association analysis of data from social media analytics company Newswhip revealed a huge fall in engagements - a combination of reactions, comments and shares - for numerous UK's biggest news websites towards the end of 2017.

"For the past 15 months I have been pushing Facebook to sacrifice near term profits", he writes in the Guardian, in which the longtime investor says Facebook is his biggest investment.

See Heavy's photos and instructions below to see how Brunmeier and others can still have control over their own News Feed's content.

The tweaks come amid an ongoing discussion about how the company can maintain enough trust and interest to keep people returning to its site and support the advertisers that pay its bills.

A few weeks ago, I wrote in this column that two researchers from Facebook Inc. had published a startling research note on the company's corporate blog in mid-December. Since Facebook has not been clear about what content its revamped algorithms would prioritise, she said, it might end up being "the most controversial stuff" that generates heated conversations. Griffin argues that the changes may also probably be aimed to prevent the phenomenon of "context collapse", where people have stopped sharing as much information about themselves.

We built Facebook to help people stay connected and bring us closer together with the people that matter to us.

And how does one weed out the numerous public figures who are using Facebook for PR without creating marketing-focused "pages"?

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