McDonald's plans for fully recycled packaging by 2025

REUTERS

At present, just 10% of the company's stores have recycling programs in place.

McDonald's partnered with Environmental Defense Fund in 1990 in its first sustainable packaging drive, which reduced packaging wastage by over 300 million lbs, and the brand claims in the next decade packaging wastage was reduced by around 30%.

Francesca DeBiase, McDonald's chief supply chain and sustainability officer, said the world's largest restaurant company had a responsibility to use its size and scale to improve recycling.

These goals are in addition to its other goal of having all fiber-based packaging made from recycled or certified packaging by 2020.

Fast-food chains and supermarkets have recently come under renewed pressure to tackle wasteful packaging following increased media exposure about the environmental damage it causes. "Our ambition is to make changes our customers want and to use less packaging, sourced responsibly and created to be taken care of after use".

The goal is to feature 100 percent of its packaging from recycled, renewable or certifiable sources by 2025.

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This announcement comes a week after the restaurant announced it would eliminate foam packaging from all locations by the end of 2018.

"We look forward to doing more and continuing to raise the bar on what it means to be a responsible company committed to people and the planet", DeBiase said.

McDonald's, in a bid to polish its reputation, has announced plans to recycle customer trash at all of its 37,000 restaurants by 2025.

Almost three decades ago, McDonald's and EDF teamed up to tackle solid waste and accelerate innovation in packaging. McDonald's will lean toward products with Forest Stewardship Council certification as well.

"Today's announcement demonstrates McDonald's strong leadership in developing packaging and recycling solutions at a scale that can extend the life of our natural resources and push its industry toward more sustainable practices", said Sheila Bonini, senior vice president, private sector engagement of the World Wildlife Fund.

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