Months After Closing, Mad Catz Is Born Again

Months After Closing, Mad Catz Is Born Again

Most gamers remember Mad Catz as the company behind numerous...cheaper versions for most console controllers, so it's likely that company will have a bit of work ahead of them as they strive to re-market themselves as a seller of high-quality goods.

The third party peripheral giant used up all nine lives and died in March previous year, but is due to return under new management, showing a collection of products at CES 2018 next week ahead of a full relaunch. Three products will be unveiled at CES 2018-the Strike 4 mechanical keyboard, the Freq 4 gaming headset, and Rat Air gaming mouse. As part of its reintroduction into the world, Mad Catz is showing off gaming keyboards, mice, and headsets at the Consumer Electronics Show (CES) in Las Vegas later this month. The original company was headquartered in San Diego, while this new iteration is based out of Hong Kong.

"It's not like people are just using the Mad Catz name to push out a new and unrelated range of products", Verrey told CNET. By 2015 the company was defending rumours it was approaching bankruptcy, but things soon came to a head: in 2016 its executive time resigned ahead of a below-expectations earnings report and in September Mad Catz was forced to sell its Saitek division to Logitech to keep the lights on. There doesn't seem to be any plans for him to return to the company at this point in time, so the future of Mad Catz fight sticks is still unclear.

It's great to see that such a beloved company is making its return this year, but what remains to be seen is whether it will be able to regain the presence it once had within the FGC.

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For now, Mad Catz looks to debut the products during CES next week and I can't help but feel very happy about that. It'll be interesting to see how fans, communities and individuals will feel about them making a comeback.

The reborn Mad Catz brand is focusing on its old designs like the R.A.T series of gaming mice. The workers will now be able to continue what they have been doing, but with themselves as the bosses.

"They're absolutely not going after the commodities side of the market", Verrey said, adding that the new Mad Catz will not look to release expensive accessories that gamers do not really want to purchase.

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