Mother of black child in 'racist' H&M ad speaks out

Pepsi and Benetton

On Monday, H&M sparked outrage across the web when an image of a child wearing a sweatshirt reading "Coolest Monkey in the Jungle" surfaced on their site.

On Tuesday, sInger and songwriter, The Weeknd, who has had two collaborations with the company made a decision to cut ties after the photo was released.

Mango, who is of Kenyan descent and lives in Sweden, might not find anything wrong with the ad, but the rest of the world is set on disagreeing with her opinion. "I get pples opinion, but they are not mine", she wrote on Facebook.

She said: 'How can you fight racism if you make racist remarks?,' she said. This time, the company goes on to say "Our position is simple and unequivocal-we have got this wrong and we are deeply sorry", while further admitting "we clearly haven't come far enough".

"Am the mum and this is one of hundreds of outfits my son has modelled..."

The statement continued: "It's obvious that our routines haven't been followed properly".

"Maybe it's just one of those mistakes that one makes".

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"I think they overlooked it. But there are many questions you can ask - how did they miss that?" he asked.

The image advertising the £7.99 jumper was removed from H&M's USA and United Kingdom websites shortly after news of the outrage broke.

National Basketball Association superstar Lebron James, also threw his weight on the campaign against the tasteless ad calling the young a boy a future king and ruler of the world. Therefore, we have not only removed the image from our channels, but also the garment from our product offering. I see a Young King!

"Woke up this morning shocked and embarrassed by this photo", he wrote on Twitter.

In light of the fall-out, H&M contacted their media list once more with another apologetic text to be disseminated across the Internet.

"Last year I chose to do a holiday campaign w/ @HM specifically because it centered women and girls as imaginative doers; because it centered an intelligent dark skinned girl [with] natural hair as protagonist; because it featured a loving, creative, working class black family", he wrote on Instagram. We want to live in a society where we do not see people as one race or another; we want to be colour-blind, so to speak.

However, Ms Yeboah adds: "As somebody who has been called a monkey many times by white people (both to my face and online), this is absolutely unacceptable".

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