PC sales continue to decline

PC sales continue to decline

Kitagawa said: "PCs simply could not compete against these gifts items during the holiday season".

In terms of geography, the Asia/Pacific and Latin America regions saw positive growth for PC shipments in 2017, while Europe, the Middle East, and Africa held steady, and the U.S. saw declines, according to the report. IDC has a total of 259.5 million, which means that 2017 has been "the most stable year the market has seen since 2011" with a drop of only 0.2%. "PC buyers will seek quality and functionality rather than the lowest price, which will result in an increase in average selling prices". Until then however, the market will continue to shrink.

As for individual companies and market share, HP continued to lead with growth both in Q4 and fiscal year 2017.

Overall, the fourth quarter brought 70.5 million PC shipments, with HP at the top of the heap by a comfortable margin.

In the States, HP (33.7 percent), was followed by Dell (24.3 percent), Apple (13 percent), Lenovo (11.8 percent), and Acer (3.9 percent) with the "others" representing 13.4 percent market share. Lenovo had moderate growth in EMEA and Asia/Pacific, but shipments declined in North America. For the fourth consecutive quarter, Lenovo, in second place, experienced a decline in shipments, with shipments down 0.7 percent, though its market lifted somewhat to 22 percent from 21.7 percent. Generally, Dell has put a higher priority on profitability over market share. In EMEA, shipments slid 1.4 percent to 21.8 million units in Q4.

Apple Inc. (NASDAQ: AAPL) was the fourth-ranked vendor with fourth-quarter shipments of 5.45 million for a 7.6% share. PC revenue is expected to be up year over year in Western Europe.

According to IDC, market demand was driven by a desire from PC suppliers to snap up machines before components shortages drive up prices further. China experienced its first positive PC shipment growth since the first quarter of 2012.

The PC market may finally be stabilizing after years of decline: In Q4 2017, worldwide shipments of PCs such as desktops, notebooks, and workstations increased 0.7% YOY, hitting 70.6 million units, according to a new report from IDC. All other vendors accounted for the remaining 49,716 shipments.

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