Enterprise ends vehicle rental discount for NRA members

President Donald Trump spoke to the NRA

First National Bank of Omaha also announced Thursday it would end its business relationship with the gun group, which included issuing NRA-branded credit cards to members, and top cybersecurity group Symantec will no longer provide NRA members with discounts for its anti-virus software.

Another car-rental company, Hertz, soon followed suit. A spokesman for Chubb told Reuters that the company informed the NRA of the decision three months ago; the policy has faced criticism from gun-control groups who called it "murder insurance".

First National, Enterprise, MetLife and Symantec were among the brands targeted by ThinkProgress, a left-leaning activist organization that sought to mobilize members to protest companies giving NRA members giveaways.

Despite growing more and more extreme in its anti-liberal, anti-media rhetoric, the NRA has for the most part escaped a business backlash, even amid a steady stream of mass shootings over the years.

Enterprise Holdings, the parent company of the rental cart brands Enterprise, Alamo and National, announced in a tweet on Thursday plans to end a program that offered discounts to NRA members.

United States companies are distancing themselves from the National Rifle Association as the gun lobby comes under increasing pressure following the mass shooting in Florida last week.

The NRA was advertising a Hertz partnership on its "member benefits" page as recently as Friday morning, but that listing disappeared by the afternoon.

"Customer feedback has caused us to review our relationship with the NRA", Langin said.

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As the fallout continues from the last week's deadly high school shooting, other businesses are joining Omaha's First National Bank in re-examining their relationships with the National Rifle Association. "Usually what happens is that the storm passes, and the NRA counts on that".

The NRA also did not make a statement regarding companies distancing themselves from the organization.

Which companies have cut ties with the NRA? A request for comment on when exactly the discount program will stop being honored wasn't returned.

"Banks and other companies are sensitive to being on the wrong side of a social media campaign, which can spread pretty quickly these days", said Erik Gordon, a University of MI business professor who has taught classes on marketing. #BoycottNRA has already trended on Twitter.

Auto rental company Enterprise said on Twitter that discounts for NRA members would no longer be effective starting March 26.

The NRA did not respond to a request for comment. "But our management group would not consider it".

As the companies ended their agreements, their tweets went viral on social media platforms such as Twitter, garnering tens of thousands of retweets. If you want to amplify this message, join over 25,000 other Care2 members and sign the petition: FedEx - Quit Supporting the NRA!

The NRA has opposed gun restrictions saying it could lead to an erosion of the Second Amendment and other civil rights.

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