Gmail to support AMP technology to make email much more interactive

AMP Gmail

Other search engines like Bing also started to implement such to amp up mobile experience with quick-loading pages. Web pages that normally take tens of seconds can load in under a second, and take less data to transmit - a big consideration for people on less than generous mobile data plans.

AMP Stories are an entirely new beast. The open source AMP framework, which is created to enable blazing-fast and efficient mobile web pages, is now used by 31 million domains. Google has now added Stories on mobile search results. To protect users, Google has assured that it will allow a conservative subset of AMP functionality and will use a new AMP-HTML email validation spec.

Our debut AMP stories include an essential guide to Marvel's Black Panther, a tongue-in-cheek examination of Instagram's most absurd beauty trends, and an absorbing explainer on Silicon Valley's favorite gossip app. Google also started to show a site's actual URLs instead of just AMP URLs for easier identification. Stories, a format pioneered by Snapchat, has literally been cloned by the who's who of social media - Instagram, Facebook, WhatsApp.

The accelerated mobile pages (AMP) project has come a long way since Google first announced the initiative to the world back in 2015.

Now, it understandable that because of this new format which banks more on visuals than an average text-based story, delivery mechanisms will have to be in order. We're delighted to see that an industry is starting to form around that, and hope that it will encourage more newsrooms to invest in teams that focus on made-for-mobile content. Ain't they? The AMP Stories are exactly what they sound like.

Introduced in 2015 for webpages, AMP is an open source format which allows developers to create a data friendly alternative to standard webpages. That means various layout templates with standardized UI controls, which should help both publishers to get up to speed making AMP Stories and readers figure out the typical way to navigate through them. However, when users scroll down, they should be able to find the new "Visual Stories" section, as pointed out by 9To5Google.

Related News:



Most liked

Trump's VP Mike Pence 'thinks Jesus tells him to say things'
She went on to discuss the vice president's fervent religious beliefs and claimed that he thinks he's got a direct line to Jesus. Meanwhile, Omarosa , the original CBB target, continued talking about her tumultuous time in the White House .

Prince Henrik, husband of Denmark's Queen Margrethe II, dies
His eldest son, Crown Prince Frederik , left the Winter Olympics and returned to Denmark to be by his father's side on February 9. Denmark's Prince Henrik , the husband of Queen Margrethe II, died on late Tuesday night, the palace announced early Wednesday.

Slain Chicago police commander was department veteran
Another officer then radioed that he'd just seen the suspect near the Thompson Center, according to the Chicago Tribune . The officer was transported to Northwestern Memorial Hospital. "There's a radio laying (sic) next to him".

Local Governments Do The Heavy Lifting In Trump's Infrastructure Plan
Republicans and conservative commentators such as Brit Hume of Fox News hammered the constant deficits of the 10-year plan . The plan centers on using $200 billion in federal money to leverage local and state dollars for the projects.

Google to bring Allo's Smart Reply feature to third party apps
There's also " Don't miss the important stuff " to ensure the user does get important messages even when the phone is on silent. Tap through to one of the stories and tap through images, videos and text, all in an AMP-enabled format.

Prince Harry & Meghan Markle Attend Event To End Homelessness In Edinburgh
They're not the first celeb couple to visit Social Bite , with Leonardo DiCaprio and George Clooney making past appearances. The café supplies food to Homeless people across Scotland and employs many who have been homeless themselves.

US forces 'killed scores of Russian fighters in Syria while defending position'
A Cossack organization in Kaliningrad posted on social media that one of its members had also been killed. Air Force general in the Middle East, said he would not speculate on the forces.

WWE SmackDown: WWE title picture widens at Fastlane
Styles will now be defending his WWE Championship in a Fatal 5-Way Match on March 11 against Owens, Zayn, Corbin and Ziggler. Next week, it's Ruby Riott who'll see what the queen is capable of when she isn't outnumbered and blindsided.

Mikaela Shiffrin Begins Gold Chase
"If all I did was the slalom, I'd have so much free time I might as well get another job, too", she said. When I get mentally exhausted , I just get more emotional.

Rahul assures win in Karnataka Assembly polls
He is also scheduled to visit the Sharana Basaveshwara temple and the Khwaja Bande Nawaz dargah, both in Gulbarga, in the evening. Thousands of party cadres and people from different parts of the state attended the rally.

How Have Institutional Investors Been Trading Digital Realty Trust, Inc. (DLR)?
Teachers Ins Annuity Association Of America stated it has 178,281 shares or 0.09% of all its holdings. (NYSE:NEE) is 11.402200. Joel Isaacson And Comm Ltd Co holds 0.19% of its portfolio in Federal Realty Investment Trust (NYSE:FRT) for 8,385 shares.

Virginia Tech wants better showing against Wahoos
If for no other reason than they came close, but never finished any game in the last two months with fewer points. It was a different Virginia Tech defense from the one that UVa tore up on January 3 for 78 points - an ACC high.

Rockets anticipated to signal buyouts Joe Johnson and Brandan Wright
He averaged 5.0 points and 3.4 rebounds for the Grizzlies while playing in the final season of a three-year, $18 million deal. Johnson appeared in 32 games for Utah and averaged 7.3 points, 3.3 rebounds and 1.4 assists in 21.9 minutes per game.

Prosecutors review 3 sex assault accusations against Harvey Weinstein
He has apologised for his treatment of women but has denied allegations of non-consensual sex. It is for the district attorney to decide whether any criminal charges should be filed.

TMO frustration shouldn't mask more strides by Wales at Twickenham
Two years ago at Twickenham his side had been denied a potentially match-winning try by an errant flag from a touch judge. Not that it was exactly required.