Gmail to support AMP technology to make email much more interactive

Gmail to support AMP technology to make email much more interactive

Other search engines like Bing also started to implement such to amp up mobile experience with quick-loading pages. Web pages that normally take tens of seconds can load in under a second, and take less data to transmit - a big consideration for people on less than generous mobile data plans.

AMP Stories are an entirely new beast. The open source AMP framework, which is created to enable blazing-fast and efficient mobile web pages, is now used by 31 million domains. Google has now added Stories on mobile search results. To protect users, Google has assured that it will allow a conservative subset of AMP functionality and will use a new AMP-HTML email validation spec.

Our debut AMP stories include an essential guide to Marvel's Black Panther, a tongue-in-cheek examination of Instagram's most absurd beauty trends, and an absorbing explainer on Silicon Valley's favorite gossip app. Google also started to show a site's actual URLs instead of just AMP URLs for easier identification. Stories, a format pioneered by Snapchat, has literally been cloned by the who's who of social media - Instagram, Facebook, WhatsApp.

Prince Henrik, husband of Denmark's Queen Margrethe II, dies
His eldest son, Crown Prince Frederik , left the Winter Olympics and returned to Denmark to be by his father's side on February 9. Denmark's Prince Henrik , the husband of Queen Margrethe II, died on late Tuesday night, the palace announced early Wednesday.

The accelerated mobile pages (AMP) project has come a long way since Google first announced the initiative to the world back in 2015.

Now, it understandable that because of this new format which banks more on visuals than an average text-based story, delivery mechanisms will have to be in order. We're delighted to see that an industry is starting to form around that, and hope that it will encourage more newsrooms to invest in teams that focus on made-for-mobile content. Ain't they? The AMP Stories are exactly what they sound like.

Introduced in 2015 for webpages, AMP is an open source format which allows developers to create a data friendly alternative to standard webpages. That means various layout templates with standardized UI controls, which should help both publishers to get up to speed making AMP Stories and readers figure out the typical way to navigate through them. However, when users scroll down, they should be able to find the new "Visual Stories" section, as pointed out by 9To5Google.

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