Gmail to support AMP technology to make email much more interactive

AMP for Email

Other search engines like Bing also started to implement such to amp up mobile experience with quick-loading pages. Web pages that normally take tens of seconds can load in under a second, and take less data to transmit - a big consideration for people on less than generous mobile data plans.

AMP Stories are an entirely new beast. The open source AMP framework, which is created to enable blazing-fast and efficient mobile web pages, is now used by 31 million domains. Google has now added Stories on mobile search results. To protect users, Google has assured that it will allow a conservative subset of AMP functionality and will use a new AMP-HTML email validation spec.

Our debut AMP stories include an essential guide to Marvel's Black Panther, a tongue-in-cheek examination of Instagram's most absurd beauty trends, and an absorbing explainer on Silicon Valley's favorite gossip app. Google also started to show a site's actual URLs instead of just AMP URLs for easier identification. Stories, a format pioneered by Snapchat, has literally been cloned by the who's who of social media - Instagram, Facebook, WhatsApp.

The accelerated mobile pages (AMP) project has come a long way since Google first announced the initiative to the world back in 2015.

Now, it understandable that because of this new format which banks more on visuals than an average text-based story, delivery mechanisms will have to be in order. We're delighted to see that an industry is starting to form around that, and hope that it will encourage more newsrooms to invest in teams that focus on made-for-mobile content. Ain't they? The AMP Stories are exactly what they sound like.

Introduced in 2015 for webpages, AMP is an open source format which allows developers to create a data friendly alternative to standard webpages. That means various layout templates with standardized UI controls, which should help both publishers to get up to speed making AMP Stories and readers figure out the typical way to navigate through them. However, when users scroll down, they should be able to find the new "Visual Stories" section, as pointed out by 9To5Google.

Related News:

  • Prince Henrik, husband of Denmark's Queen Margrethe II, dies

    Prince Henrik, husband of Denmark's Queen Margrethe II, dies

    His eldest son, Crown Prince Frederik , left the Winter Olympics and returned to Denmark to be by his father's side on February 9. Denmark's Prince Henrik , the husband of Queen Margrethe II, died on late Tuesday night, the palace announced early Wednesday.
    Luke Wilson, pro golfer Bill Haas injured in fatal vehicle  crash

    Luke Wilson, pro golfer Bill Haas injured in fatal vehicle crash

    The 35-year-old pro was the passenger in a Ferrari that reportedly crashed into an oncoming vehicle, rolling the Ferrari over. Professional golfer and Greer native Bill Haas is expected to survive after a deadly crash in a Los Angeles neighborhood.
    WWE SmackDown: WWE title picture widens at Fastlane

    WWE SmackDown: WWE title picture widens at Fastlane

    Styles will now be defending his WWE Championship in a Fatal 5-Way Match on March 11 against Owens, Zayn, Corbin and Ziggler. Next week, it's Ruby Riott who'll see what the queen is capable of when she isn't outnumbered and blindsided.
  • BOILING POINT: Syria Threatens ISRAEL with 'Surprise' Attacks

    BOILING POINT: Syria Threatens ISRAEL with 'Surprise' Attacks

    Israel believes that the IAF strikes in Syria took out almost half of Assad's air defenses, Israel's Haaretz reported Monday. Its two crew members survived with non-life-threatening injuries and parachuted to safety.
    Virginia Tech wants better showing against Wahoos

    Virginia Tech wants better showing against Wahoos

    If for no other reason than they came close, but never finished any game in the last two months with fewer points. It was a different Virginia Tech defense from the one that UVa tore up on January 3 for 78 points - an ACC high.
    Kansas basketball: Baylor rematch, how to watch

    Kansas basketball: Baylor rematch, how to watch

    Kansas coach Bill Self knows he's responsible for the impossibly high expectations of the Jayhawks' basketball program. Lecomte hit a pair of deep 3-pointers to fuel an 8-0 run as Baylor re-established a 10-point lead with 4:23 left.
  • Google to bring Allo's Smart Reply feature to third party apps

    Google to bring Allo's Smart Reply feature to third party apps

    There's also " Don't miss the important stuff " to ensure the user does get important messages even when the phone is on silent. Tap through to one of the stories and tap through images, videos and text, all in an AMP-enabled format.
    YouTube Stars Forced To Hide From Deranged Fan In Deadly Home Invasion!

    YouTube Stars Forced To Hide From Deranged Fan In Deadly Home Invasion!

    The officers found Giles backing out of the driveway in his Lincoln sedan with a New Mexico license plate and ordered him to stop. Detectives said it was clear that Giles " developed a fondness of Turney yet resented Free for his lifestyle and success".
    Google Glitch Shows Nick Foles Owning New England Patriots

    Google Glitch Shows Nick Foles Owning New England Patriots

    John Bridges, the managing editor of the paper, tweeted out a photo of the ad, as did sports reporter Brian Davis. Foles is a 2007 graduate of Westlake High School in Austin.
  • PyeongChang Olympics - Day 5 Wrap / Day 6 Preview

    PyeongChang Olympics - Day 5 Wrap / Day 6 Preview

    Shiffrin, a favorite in the slalom - she won gold in that event in 2014 - is now slated to race that event on Friday. But don't be surprised if it gets delayed again or postponed to a different day.
    SNAP program would be replaced with meal kits, according to Trump proposal

    SNAP program would be replaced with meal kits, according to Trump proposal

    The White House is making the case that thedelivery service would save taxpayers about $129 billion over 10 years. SNAP is an efficient program; as the Administration noted, its integrity should be protected.
    Rahul assures win in Karnataka Assembly polls

    Rahul assures win in Karnataka Assembly polls

    He is also scheduled to visit the Sharana Basaveshwara temple and the Khwaja Bande Nawaz dargah, both in Gulbarga, in the evening. Thousands of party cadres and people from different parts of the state attended the rally.


Most liked

Trump's VP Mike Pence 'thinks Jesus tells him to say things'
She went on to discuss the vice president's fervent religious beliefs and claimed that he thinks he's got a direct line to Jesus. Meanwhile, Omarosa , the original CBB target, continued talking about her tumultuous time in the White House .

THQ Nordic acquires Saints Row, Metro publisher for €121 million
The deal is for the entirety of Koch's business, which includes the video game publisher Deep Silver. As such, the highly anticipated game, Metro: Exodus , will be now published by THQ Nordic.

Slain Chicago police commander was department veteran
Another officer then radioed that he'd just seen the suspect near the Thompson Center, according to the Chicago Tribune . The officer was transported to Northwestern Memorial Hospital. "There's a radio laying (sic) next to him".

Pochettino says Alderweireld omitted from Juventus trip for sake of his career
Gundogan curled his second of the night after an Aguero run eight minutes after halftime to put the match-and series-to bed early. The Italian champions will prove a challenge for the high flying Spurs as they have a very well balanced team.

Ahed Tamimi remains in Israeli prison as "trial" adjourned
The Israeli military says the soldiers were there to stop stones being thrown at Israeli motorists. Palestinian activist Ahed Tamimi , 16, has gone on trial before an Israeli military court.

Retail inflation eases to 5.07 percent in January
Prices of new motor vehicles slipped last month and the costs of recreation, communication and alcohol were unchanged. Downward pressures on prices over the past year include motor fuels, which rose by less than they did a year ago.

Local Governments Do The Heavy Lifting In Trump's Infrastructure Plan
Republicans and conservative commentators such as Brit Hume of Fox News hammered the constant deficits of the 10-year plan . The plan centers on using $200 billion in federal money to leverage local and state dollars for the projects.

US forces 'killed scores of Russian fighters in Syria while defending position'
A Cossack organization in Kaliningrad posted on social media that one of its members had also been killed. Air Force general in the Middle East, said he would not speculate on the forces.

Why did Steve Kerr let his players coach against the Suns?
Draymond Green (r.) calls a play from the bench during the second half of the Warriors' win over the Suns. The Warriors will finish out their short homestand tonight without one of their four All-Stars.

Chloe-mania! Olympic fans go ga-ga over American 'icon'
She explained to reporters that she had been on Twitter to help her relax and that she was craving a burger or a Hawaiian pizza. If it's the end of one wonderful career, it's also just the start of another.

Driver recalls finding stabbing victim along California road
The rural road that some commuters use to bypass Interstate 580 and the Altamont Pass remained closed into the afternoon. Ray Kelly , but have not detailed what led up to the deadly stabbing . "Otherwise, we wouldn't know what happened".

Mikaela Shiffrin Begins Gold Chase
"If all I did was the slalom, I'd have so much free time I might as well get another job, too", she said. When I get mentally exhausted , I just get more emotional.

McDonald to be ratified as new leader of Sinn Féin
Party president Gerry Adams , who will step down from his leadership role on Saturday, said: "It isn't sorted out as we speak". Ms McDonald warned that Brexit represents a real threat to the prosperity, economic, social and political life of Ireland.

Prosecutors review 3 sex assault accusations against Harvey Weinstein
He has apologised for his treatment of women but has denied allegations of non-consensual sex. It is for the district attorney to decide whether any criminal charges should be filed.

TMO frustration shouldn't mask more strides by Wales at Twickenham
Two years ago at Twickenham his side had been denied a potentially match-winning try by an errant flag from a touch judge. Not that it was exactly required.