Is Facebook losing younger users to Snapchat!

Facebook vs Snapchat chart

As older people continue to inch Facebook's user count upward, teenagers are increasingly leaving the social media powerhouse in favor of a platform they feel they have greater control over: Snapchat. The same trend is expected to continue into 2019 and 2020, with declines in all segments of USA users under 25.

In 2018, 2.2 million 12- to 17-year-olds and 4.5 million 18- to 24-year-olds will regularly use Facebook in the United Kingdom, 700,000 fewer than in 2017, as younger users defect to services such as Snapchat, according to eMarketer. It believes users ages 24 and younger are more likely to join Snapchat than Facebook-owned Instagram. "In 2018, the number of U.S. Facebook users ages 11 and younger will decline by 9.3 percent". Facebook's US audience will grow 1% this year to 169.5 million, but older age groups will be mostly responsible for that growth.

Overall, eMarketer found Facebook lost about 2.8 million USA users under 25 past year. And, more worryingly, Snapchat is anticipated to gain more, new younger users, than Facebook-owned Instagram.

Facebook made a smart move by acquiring Instagram in 2012, allowing it to withstand the first wave of social competitors trying to penetrate the mobile photosharing market, adds Eyal, but that grace period is over.

Wanting to avoid prying eyes of parents and grandparents, younger generation of social media users are now dumping Facebook and moving to not-too-friendly-to-older-age-groups Snapchat.

Leading research firm eMarketer has just released the results of its latest study confirming that Facebook, Inc. But while younger users are ditching Facebook, at least the older-gen are playing it loyally and adapting to the trend.

During Facebook's recent earnings call, CEO Mark Zuckerberg said that the changes incorporated in the platform reduced the average time spent on Facebook, but admitted that this is a cost that the company is ready to pay for the overall good.

"Snapchat can provide a highly controlled environment for advertisers to reach an audience", said Nick Cicero, chief executive of Delmondo, a firm that advises corporate brands on social media advertising. The number of Instagram users will rise to 104.7 million in 2018, a 13.1% year-on-year increase.

eMarketer analysts expect Snapchat to lure in older users as well since its interface is easier to handle than Facebook's or Instagram's.

While its domestic growth will slow to below 1%, Facebook is still on track to lead the pack in 2018 with 169.5 million domestic users.

Related News:



Most liked

Airstrike injuries forced Baghdadi to cede control of Isis
Their assessment is based on reports from IS detainees and refugees in northern Syria that emerged months after the air strike. According to Al-Basri, al-Baghdadi is still alive and living in the Syrian Desert close to the Iraqi border.

Google poaches IoT exec, what does this mean for Samsung's software ambitions?
Eventually, he was made the head of Samsung's R&D team 1, which worked on software and services. It was reported two weeks ago that he had left Samsung due to personal reasons.

Chinese woman climbs into X-ray machine for this weird reason
Two X-ray images show a silhouette of the woman, still in her high heels, kneeling on all fours behind her belongings. She further jumped onto the conveyer belt and vigorously followed her handbag all the way to the other side.

Drama as snowboarder White claims landmark gold
But White told media last week that he had been working on those tricks and planned to try that combination in PyeongChang . White, James and Hirano will square off in the men's snowboarding halfpipe finals on Wednesday, when medals will be awarded.

Bomber sentenced to 2 life terms for Manhattan attack
The FBI took no action, he said. "I was never discriminated for my religion until I started following it", he said. A Bangladeshi driver detonated a bomb in a subway passageway, wounding himself and three other people in December.

HTC smartphone business president leaves sinking ship ahead of U12 launch
Over the past couple of years, he's been at the helm of HTC's switch in design language with the U Ultra and the U 11 variants. Further, the reason for the resignation is mentioned as a " personal career plan ".

Bill and Melinda Gates answer 'tough questions' in annual letter
Bill Gates said he's concerned by Trump's focus on "America First", and his proposal to slash foreign-aid funding. To a lesser degree, the foundation also works to improve the USA educational system.

14 worms pulled from OR woman's eye
She found the first worm in her eye in August of 2016, while she was on a fishing trip in Alaska. Thelazia worms are spread by species of flies that look pretty much like your typical house fly.

Ash Wednesday: Christians begin the Lenten journey toward Easter
Enberg, who died in December at 82, was famous for using that expression whenever a spectacular or freakish play occurred. The Catholic Church and a few other Christian denominations observe the occasion in fasting, abstinence, and prayer .

Pochettino says Alderweireld omitted from Juventus trip for sake of his career
Gundogan curled his second of the night after an Aguero run eight minutes after halftime to put the match-and series-to bed early. The Italian champions will prove a challenge for the high flying Spurs as they have a very well balanced team.

Team USA Wins Figure Skating Team Event Bronze Medal
But I think we'll be more ready, ready to compete as much as necessary". "I'm feeling so happy", Anderson said. Ice dancers Ekaterina Bobrova and Dmitri Soloviev, were the only holdovers from that Sochi squad.

Retail inflation eases to 5.07 percent in January
Prices of new motor vehicles slipped last month and the costs of recreation, communication and alcohol were unchanged. Downward pressures on prices over the past year include motor fuels, which rose by less than they did a year ago.

Trump's Personal Lawyer Admits Paying $130000 To Stormy Daniels
The payment was allegedly made to the porn star for a nondisclosure agreement of an alleged sexual encounter with Trump . This statement was sent by Trump's lawyer Michael Cohen when the allegations first surfaced.

Local Governments Do The Heavy Lifting In Trump's Infrastructure Plan
Republicans and conservative commentators such as Brit Hume of Fox News hammered the constant deficits of the 10-year plan . The plan centers on using $200 billion in federal money to leverage local and state dollars for the projects.

Google to bring Allo's Smart Reply feature to third party apps
There's also " Don't miss the important stuff " to ensure the user does get important messages even when the phone is on silent. Tap through to one of the stories and tap through images, videos and text, all in an AMP-enabled format.