Logan Paul adverts pulled after rat-tasing

Logan Paul

TechCrunch reports that popular YouTube Star Logan Paul has had advertising revenue on his channel suspended.

In the new spate of videos posted as Paul returned from an extended hiatus following the suicide forest controversy, the 22-year-old also encouraged the risky Tide Pod challenge (swallowing dishwashing detergent capsules) that's been slammed as unsafe by health officials. As such, the vlogger has once again been bad news for YouTube, with criticism coming over Paul's negative influence.

"After careful consideration, we have made a decision to temporarily suspend ads on Logan Paul's YouTube channels", YouTube said in a statement Friday.

This time around, the streaming service acknowledged that Paul's actions had rendered his channel "unsuitable for advertisers" and potentially a liability for the site as a whole. As I pointed out earlier today, even though he makes hundreds of thousands of dollars from ads (the exact amount is unknown and has only been estimated by different analytics companies) removing ads was only a partial sanction, since Paul monetizes in other ways, including merchandising.

There is also an additional twist that will be particularly impactful, given that the popularity of a lot of videos on YouTube rests on them being discoverable. As CrimeOnline previously reported, Logan Paul took a hiatus from Youtube in January after he filmed a hanging body in Japan's "suicide forest". All three of these stem from content posted on February 5, and the video containing the freaky fish/rat incident remains available.

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YouTube said the content in Paul's recent videos made him "unsuitable for brands" and "potentially damaging to the YouTube community".

In the aftermath of his controversial suicide forest video, the 22-year-old was cut from the YouTube Red original series Foursome, and his channels were pulled from the Google Preferred premium advertising program.

Paul apologized for the "mistake", and also stepped away from the platform for some time to reportedly do some soul searching. Paul has seen a decline in his fanbase though, YouTube monitoring website SocialBlade estimates that Paul's video views have dropped 41 percent, and his subscribers are down by 29 percent this month alone. In his very first vlog back, Paul encourages his young fans to buy as much merch as possible to help him make up the income he'd lost during his break from YouTube.

Paul hasn't commented on YouTube's decision to suspend all ads from his channel. "You either love me, or you hate me", he said. An email to Paul's manager wasn't immediately returned.

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