Unilever threatens to pull ads from 'divisive platforms'

Unilever threatens to pull ads from 'divisive platforms'

Weed has recently explained his views in meetings with all of Unilever's digital partners, including Facebook, Google, Twitter, Snap and Amazon.

While warning the social media giants about Unilever's concerns, Weed did not specifically say it would be pulling its ad dollars from Facebook or Google, Brian Wieser, senior advertising analyst with Pivotal Research Group, said in a note to investors Monday. Weed also described the online networks as toxic with the growing prevalence of fake news and offensive content.

In terms of content, Unilever plans to tackle gender stereotypes in advertising and improve its own brand messaging after missing the mark on a Dove campaign previous year that led to a social media backlash.

In retaliation, Facebook's head of news feed Adam Mosseri and head of news partnerships Campbell Brown both said that the platform was taking steps to improve the content on the social media site.

According to research firm Pivotal, Facebook and Google accounted for 73% of all digital advertising in the USA in 2017.

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider.

The company behind brands such as Ben & Jerry's, Persil, Lynx, PG Tips and Marmite has lashed out at YouTube owner Google. "We can't do anything to damage that trust - including the choice of channels and platforms we use".

London-headquartered Unilever has considerable clout as the fourth-largest global advertiser - behind Procter & Gamble, Samsung and Nestlé - and spent $8.6 billion in 2017, according to.

'Black Panther' Is Set To Make Some February Box Office History
What began as a project to take a small group of black youth to a movie has grown beyond Quentrel Provo's biggest expectations. Louis), the Weeknd , Future, Travis Scott, Khalid, 2 Chainz, Anderson.Paak, James Blake, Vince Staples and more .

"We stayed with YouTube [and said], what we're going to do, is we're going to work with you - we're not going to walk away and point fingers and tell you to sort it out and we'll come back when it's ready", he said.

Twitter did not respond to a request for comment. Due to their dominance over the advertising market, the "duopoly" has an even greater responsibility to "serve and protect" brands advertising with them, as well as the consumers viewing those adverts.

In response to Weed's message, Google said that it takes its partners and users' trust and safety seriously. But we made a decision to stay - because one, we have a very rigorous media strategy and did not have any brand safety issues - but also because we believed that working closely with them would have much more of an impact than just walking away and telling them to sort things out.

Almost three-fourths (72%) of 300 marketers in a September 2017 CMO Council survey said they had concerns about ad placements, and 43% said they had experienced some type of problem in how their advertising was viewed.

Unilever, for example, has been talking with YouTube about implementing more human screening of videos that include children to make sure that they are not being exploited.

For now, it's clear to see that Unilever and the duopoly will be spending this year's Valentine's evening together - and probably quite a few more evenings after that.

"As one of the largest advertisers in the world, we can not have an environment where our consumers don't trust what they see online", Mr. Weed will say.

"If anything, those comments suggested that Unilever will stay the course so long as Facebook, Google and others continue to make efforts to improve their platforms", he said.

Related News:



Most liked

Fixing You HomePod Nearly as Costly as a Brand New Device
The bottom line? Overall the sound of the HomePod was a bit muddy compared with what the Sonos One and Google Home Max delivered. While Siri already lags behind Google Assistant and Alexa, Homepod doesn't even ship with usual Siri that you use on iPhone.

YouTube suspends ads on all Logan Paul videos
Creators channels can also lose the ability to serve ads, earn revenue, and may also be removed from the YouTube Partner Program. The video appeared in YouTube's top trending videos section and initially featured the blurred-out body in the thumbnail.

A Quiet Place (2018) - Official Trailer - Paramount Pictures
Blunt's character realises that her water has broken and steps into a bath tub to deliver her baby. Even playing with a toy space rocket could get you killed, for if they hear you, they hunt you .

EU Witnesses Highest Growth Rate in 10 Years
In any case, Eastern European economies, including Latvia and Slovakia, were developing "especially quick", he included. The EU and the 19-nation eurozone both grew by 0.6% in the final quarter of previous year .

49ers LB Reuben Foster reportedly arrested on domestic violence, assault rifle allegations
Reuben Foster has a court date set for his January arrest in Tuscaloosa, Alabama for second-degree possession of marijuana. His 72 tackles, including 7 TFL, ranked second and third, respectively, on the club despite Foster missing six games.

Williamson: I want to keep representing New Zealand in all three formats
He steadies the ship so much when it comes to chases. We did not get the cameos in the middle either. These things all add up in T20.

Salon asks visitors to turn off their adblockers or start mining cryptocurrency
Salon found a way to keep the customers happy by taking ads away as long as they're willing to mine some cryptocurrency for them. This is according to the site's FAQ page, which explains its new feature "Suppress Ads" as an alternative to ad blocking .

New iOS update lets users stop Apple from slowing down phones
Apple is now going towards perfecting the upcoming release of iOS 12 and delaying more drastic features for future versions. Changes that have been postponed reportedly include a revised iPhone home screen design and new options in the Photos app.

Eagles fan brings wife's ashes to first ever Eagles Super Bowl parade
The "out of home " metric for Super Bowl was calculated based exclusively on viewership of the NBC broadcast (6:31-10:25 p.m. The teams also combined for 1,151 yards on Super Sunday, setting a new record for any National Football League game ever.

Pakistan's army chief joins conference in Afghan capital
But there were conflicting accounts of the drone attack from Pakistani intelligence officials and militant sources. Taliban chief Mullah Fazlullah has appointed commander Mufti Noor Wali Wali as his new deputy, Khurassani added.

Government websites hit by cryptocurrency hack
It said that there are no indications at this stage that members of the public are at risk. The UK's National Cyber Security Centre is investigating the incident.

Israeli forces demolish Palestinian shop in East Jerusalem neighborhood
The charges include aggravated assault, threatening a soldier, incitement on Facebook and throwing objects at people and property. The 17 year old, who recently celebrated her birthday behind bars, will remain under administrative detention in Israeli prison.

NFL GM: Eagles keeping Nick Foles a 'no-brainer' ... for now
Nick Foles was voted Super Bowl M.V.P., after being the first ever quarterback to catch and throw a touchdown in the Super Bowl . Similar to every Super Bowl the Patriots have played in, the game came down to the wire, the last play and the final whistle.

The Trump administration wants to privatize the International Space Station
But he's said he not convinced the industry could bear the financial burden of maintaining the space station by the mid-2020s. Congress earlier this month passed a spending package that set limits through the end of the next budget year.

Google poaches IoT exec, what does this mean for Samsung's software ambitions?
Eventually, he was made the head of Samsung's R&D team 1, which worked on software and services. It was reported two weeks ago that he had left Samsung due to personal reasons.