Android Has More Loyal Users Than iOS

Android Has More Loyal Users Than iOS

While Apple may have a rep as the brand users would walk across broken glass for, Android users actually have a higher rate of loyalty, according to a new report. That, however, was before the latest study by Consumer Intelligence Research Partners (CIRP) came out, which now says that Android users have the highest level of brand loyalty with 91 per cent. On that date, end users still using those apps will get prompted with a message suggesting that they download the Outlook for Android or Outlook for iOS native apps.

It is important to mention that the data found a range of loyalty from 85%-88% for iOS and 89%-91% for Android.

Because there are more Android users globally, Apple naturally wins over more customers from Google, however Android's loyalty of such a large user base is impressive. "Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases", Levin adds.

Experience 9.0 On Galaxy S9+. This means a user can have a totally different experience on a new device without having to relearn and reinvest in a different operating system. "Looking at absolute number of users in this way", Levin says, "tends to support claims that iOS gains more former Android users, than Android does former iOS users". At one point, the Outlook for Android and Outlook for iOS apps used Amazon Web Services (AWS) for caching, but that architecture was replaced with native Exchange Online support. This explains the two companies' behaviour as well. However, Apple is pushing its services to people who want a really good sounding smart speaker. Apple has also seen massive growth in things like Apple Music, Apple Pay, iCloud, AppleCare and App Store.

Only in 2013, iPhone users were beating Android users for brand loyalty. Google's Android operating system is by far the most popular mobile operating system, with almost 75 percent of the global smartphone market.

On May 15, Outlook on the Web (or Outlook Web App) mail client applications for Android, iPad and iPhone mobile devices will stop working, Microsoft's notice warned. But, ever since then, the loyalty of Android users has been on a rise.

That's because there are many more Android devices in use than iPhones, both in the United States and around the world.

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