Android Wear Has Been Officially Rebranded As Wear OS

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"We're now Wear OS by Google, a wearables operating system for everyone", said Google's Dennis Tropper. It is now being called Wear OS by Google, or Wear OS for short.

With more than 50 watches powered by Android Wear since its inception, Google saw some 60% growth in year-to-year activations over the the last two holiday seasons.

It wasn't long ago that it was speculated Google was planning a name change to its Android Wear platform, and it turns out that that change is happening. Google has even updated its website already to reflect the new name and added a new ad slogan, which is "Make every minute count".

We're now Wear OS by Google, a wearables operating system for everyone. It was followed by several references to "Wear OS' throughout the APK and a new logo that looked like a finalized product".

A little less than a year ago, for example, a new piece of Android malware dubbed Judy reportedly infected almost 37 million devices.

To be clear, Google isn't giving up on Android Wear, and it isn't changing the software in any way right now. In 2017, one out of three new Android Wear watch owners also used an iPhone. Not sure, really. Perhaps to get it away from being intrinsically linked to Android (and phones). There's no public ETA for any additional expansion, but Google does say that it's "working to roll out support for more countries soon".

The feature set for Android Wear/Wear OS is remaining as is for now, but we should see improvements to notifications, health tracking, and more over coming months. And the first developer preview of Android P also refers to the wearables platform as "Wear OS."

But Google is leaning into the open-source nature of its platform when it comes to improving security. Android Wear-or should I say "Wear OS"-is a distant third".

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