Ford Product Strategy Pushes Trucks, Hybrids, Tesla Fighter

Ford Product Strategy Pushes Trucks, Hybrids, Tesla Fighter

It is said that by 2021, Ford will be selling more hybrid cars to the United States than Toyota.

Ford's new and redesigned model offerings will drop the average model age of its showroom vehicles to 3.3 years by 2020 from 5.7 years now. The one thing the teaser image does confirm is the new Bronco will be as square as the original, and that could help it find favor with buyers in Europe now the equally brick-shaped Land Rover Defender is no more.

The baby Bronco will likely share all of the key attributes that make for a great off-road SUV, but it will be smaller than the Bronco and the Jeep Wrangler. The F-series pickup line generated $41 billion in revenue previous year - about 28 percent of Ford's total $145.7 billion in revenue - but the lion's share of the company's profit. Its pickup business has been growing consistently since the launch of aluminum body trucks in 2014.

The announcement further goes that the new Ford Bronco will come with hybrid tech.

Ford has released a lot of information about its future lineup, which will include a range of new models, like the Bronco, Ranger, and even an unnamed small crossover.

Indeed, according to Jim Farley, president of global markets at Ford, soon trucks and SUVs will comprise a whopping 86-percent of the automaker's volume.

Incorporating hybrid technology into the Mustang will improve acceleration, Farley said during a presentation.

Ford claims the Mustang Hybrid will offer "V8-like performance with more low-end torque". Additionally, the utility vehicles would be proficient enough to marmalade fuel.

Taking a more "human-centred approach to design", Hinrichs says that Ford is spending more time with consumers, earlier on in the process to figure out what features customers use and what they don't use. Ford aims to beat Toyota in the hybrid segment. Ford pledged to be the hybrid sales leader, unseating Toyota in the 2021.

It makes sense Ford is banking on trucks.

Now, Farley says, Ford intends to expand that to every utility vehicle it announces. "That's a hybrid, plug-in hybrid, or in some cases, both". Of nine future vehicles displayed at Ford's product development center on Thursday, only one was a auto - a high-performance Mustang.

As for battery-electric vehicles (BEVs), Ford will launch a new all-electric SUV in 2020, followed by five other models by 2022.

"Throwing a charger in the trunk of a vehicle and sending customers on their way isn't enough to help promote the viability of electric vehicles", said Sherif Marakby, vice president of Autonomous and Electric Vehicles. Ford said its hybrid system was created to be more efficient and less expensive than previous generations. The emergency braking system was created to keep you from hitting a pedestrian or another vehicle because you weren't paying attention to the road, or someone jumped off the sidewalk in front of your bumper.

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