Lyft is testing a subscription service across multiple pricing tiers

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Lyft has begun testing monthly subscription plans for frequent users, a sign the ride-hailing startup is serious about moving to a Netflix-like subscription business model.

One of the plans offered users up to 30 standard rides for $199 a month.

The subscription service is targeting customers who spend at least $450 a month on rides. There are different pricing tiers being tested out, one of which is at $400 a month for 60 free rides with each ride not costing more than $15.

A Lyft spokesperson confirmed to The Verge that the experiment has been going on for several months now, saying that the company is always testing new ways to provide riders "most affordable and flexible transportation options". Lyft also seems to fancy itself as a driver of future travel needs, with an in-house projection that personal cars in major metropolitan areas will be a thing of the past by 2025.

"The ideal scenario is moving to a subscription model", CEO Logan Green said in a conference call Thursday. However, the only confusion that remains is how users will be charged if the fare exceeds the $15 mark.

Have you received an invite to Lyft's All Access program?

Lyft didn't say when or if the subscriptions would become available to everyone, but the company is clearly trying to collect data on what works.

Lyft is taking its advocates on a wild ride this week. Another user was targeted with a $300-for-30-rides plan. For starters, they've released policy papers predicting the total end of personal auto ownership by 2025.

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