Apple Music appoints new head, hits 48 million subscribers

Apple Music appoints new head, hits 48 million subscribers

Apple Music has a new man at the top after Apple announced today the promotion of Oliver Schusser.

Apple Inc on Wednesday made a brand new executive to oversee its Apple music-streaming firm and reach 48 million subscribers, the organization said.

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Schusser, who recently played a key role in Apple's recent $400m acquisition of Shazam - which is now awaiting regulatory approval - will relocate from the United Kingdom to California for the new position.

Apple said it had appointed Oliver Schusser as vice president of Apple Music and worldwide content. Schusser, who joined Apple 14 years ago, will report directly to Apple senior vice president Eddy Cue and will also oversee Apple's services outside the United States, including the App Store and iTunes. He was reportedly instrumental in Apple's recent purchase of Shazam. That's 2 million subscribers in just about a month. Which means at this pace, Apple Music will eventually have more paying subscribers than Spotify. It's official that Apple Music now has more than 40 million paid subscribers. Outside the USA, he helped in the App Store, iTunes' movies and TV portals, iBooks, Apple Podcasts, and more. A former employee of Bertelsmann, Universal, Napster and Vodafone, Schusser has also been responsible for overseeing label, studio and publisher relations outside the U.S.

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