EU says up to 2.7mn Europeans affected by Facebook data scandal

Facebook CEO Mark Zuckerberg

Sandberg also emphasized that the company is focused on protecting its users' data so that they may again feel comfortable connecting through Facebook.

New privacy shortcuts menu is also introduced to enable the users to control their data without any hassle. It will have a link to information on which Facebook apps they use and what information they have shared with those apps.

The Cambridge Analytica scandal is making people hyper-aware of how much their private information is available not just to Facebook, but to anyone savvy enough to get it.

Facebook Canada said on Wednesday that more than 600,000 Canadians had their data "improperly shared" with Cambridge Analytica.

Zuckerberg also said Facebook would begin requiring people who want to run ads on the social network addressing political issues to verify their identity and location.

The requirement is created to clamp down on users with fake accounts running Facebook pages.

The company will require authorization for issue-based ads, such as ads around current political topics and debates.

Facebook says page administrators and advertisers will be asked to provide a government-issued ID for verification. The company will also roll out a searchable political ads archive and a tool to see what ads a Page is serving that is already being tested in Canada.

"The Republican party has touted its light-touch policy toward internet/tech companies as enabling the emergence and global leadership of Apple (AAPL), (Alphabet's (GOOGL)) Google and Facebook and others", Gallant said. "We are now trying to do that", Sandberg also said.

However, their replies to his messages still remain.

Confronted with this evidence, Facebook admitted that it had retracted some of Zuckerberg's Messenger messages for corporate security reasons.

"These [changes] included limiting the retention period for Mark's messages in Messenger", Facebook said in a statement to Tech Crunch. Users can only delete messages from their own inboxes.

In response to these revelations, users will soon gain the ability to unsend messages sent through the service. Apparently that is not the case for Mark Zuckerberg, however, who was able to delete some of his outbound communications in Messenger on the recipients' side of things, according to three sources that spoke with TechCrunch. From executives believing in a growth-at-all-costs strategy to potentially manipulating records by removing Facebook executives' sent messages while keeping those they received - the saga appears to be seeing no end.

"We had legal assurances from them that they had deleted" the data, she told NBC. "I don't know why. they "trust me". dumb f**ks" Zuckerberg replied.

Zuckerberg later told The New Yorker he regretted sending those messages. "Why does he grant himself more privacy rights than everybody else?"

"I'm not going to sit here and say that we're not going to find more, because we are", she said.

The social media company has come under fire after it was disclosed that political consulting firm Cambridge Analytica, which worked for Donald Trump's presidential campaign, gained access to the personal data of up to 87 million Facebook users.

On Friday the Australian Privacy Commissioner launched an investigation into the scandal, and revealed around 300,000 Australians are likely to be affected.

Facebook has admitted up to 2.7 million people in the European Union may have been caught in the Cambridge Analytica scandal, the bloc announced on Friday (April 6), saying its top data official will demand more answers from the social media giant next week.

Facebook has sent officials to brief aides on six congressional committees about the Cambridge Analytica scandal.

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