London's Khan Moves to Ban 'Junk Food' Adverts

Sadiq Khan and James O'Brien

In a statement, Khan said he wants to tackle the "ticking time bomb" of child obesity in the capital, which was recently revealed to be among the highest in the country.

Khan's proposal is part of his wider London Food Strategy, which aims to help Londoners make healthier food choices over the next 10 years.

According to London City Hall, there is a disproportionate spread of childhood obesity in different areas of London, as a young person in a less affluent borough such as Barking and Dagenham is almost twice as likely to be overweight as a counterpart in Richmond-upon-Thames.

Children from poorer areas of the capital are disproportionately affected, with young people in Barking and Dagenham nearly twice as likely to be overweight as children from Richmond.

Junk food adverts are to be banned from London's tube and bus network by Sadiq Khan, the city's mayor, in an attempt to curb an epidemic of childhood obesity.

Amsterdam, the Dutch capital, is five months into its ban on junk food advertising at the city's network of metro stations amid concerns over childhood obesity. The mayor also suggested a ban on new hot-food takeaways opening within 400 metres (yards) of schools, his office announced.

Child health experts are in favour of the ban, however the Advertising Association said the plans would have "little impact".

Khan said the fact that so many children are overweight or obese in a city as prosperous as London was scandalous.

Mr Oliver, who heads the AdEnough campaign, to restrict marketing of food and drink high in unhealthy fats, sugar and salt joined James O'Brien to welcome the news.

Cancer Research UK's director of cancer prevention, Alison Cox, said it would be "a really great step for London", where junk food advertising dominates in several boroughs.

Michael Bloomberg, the former mayor of NY and now a World Health Organisation global ambassador, has "applauded" the proposed advertising ban.

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