Walmart to debut more than 125 brands with Lord & Taylor online flagship

Walmart Goes Upscale, Offering Lord & Taylor Brands

The deal does offer special advantages for Walmart, which is generally considered a downmarket retail brand, both online and at its almost 12,000 stores worldwide.

The company's Premium Brands section will include offerings from more than 125 Lord & Taylor brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, and Lucky Brand.

This is according to the New York Times, which reports that Lord & Taylor and Walmart are both referring to the new online store as a premium destination, reflecting both Lord & Taylor's need to reach a broader audience, and for Walmart to attract higher net worth individuals.

Walmart notes that customers shopping for Lord & Taylor goods via its online store will be able to narrow searches down by different categories. This includes free two-day shipping on all orders that come in at $35 or more. Walmart's site launch marks the company's latest move in its battle against rival Amazon for the online apparel market. To distinguish the new flagship site, a Premium Brands from Lord & Taylor header will run across each premium brand page. "This is an example of how we are thinking differently and innovating", said RJ Cilley, senior vice president of Lord & Taylor's digital division, in comments reported by CNBC.

Lord & Taylor got a lifeline from Walmart Inc. Each week, almost 270 million customers and members visit our more than 11,700 stores under 65 banners in 28 countries and eCommerce websites. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

Like many other United States department stores, Lord & Taylor is trying to cut physical costs while expanding online revenue. It has built its reputation on offering premium fashion apparel and accessories, exciting store environments, and seamless service, all at an incredible value.

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