American Red Cross hopes new campaign brings in more blood donors

What if A, B and O vanished?

"Imagine life without the letters A, B and O, let alone Scrabble", said Silungile Mlambo, the SANBS's chief marketing officer. "What we would love to see is that continue, but also to add more people to those roles and get more people willing to roll up their sleeves and give that blood that is needed so badly".

The Red Cross says the number of blood donors shrinks every year, so the organization has started a new drive to recruit more people to the cause.

Red Cross spokesperson Laura McGuire said the organization is attempting to educate the public on some misconceptions surrounding blood donation.

Don't wait until the letters A, B and O go missing from hospital shelves.

The Missing Type campaign is taking place during National Blood Donor Week, which this year is commemorating its 10th anniversary. According to the survey, about 45 percent of people know someone who's been impacted by a blood transfusion, but only 3 percent of the USA population actually donates.

Community Blood Services of Illinois (CBSI), exclusive provider of blood and blood components to hospitals in Champaign-Urbana, Danville, Effingham, and Mattoon, is urging blood donors to help ensure the blood supply remains stable during the summer months. It's not just blood: it's keeping families together.

"That's because every unit of blood we can provide for the hospitals we serve really counts for patients who may need a lifesaving blood transfusion". It was incredibly frustrating and eye-opening for Lily's mom, Susie Dotson. Give blood. Share life, the Regional Director noted that although countries have made significant progress to improve the availability and safety of blood, the demand for blood transfusion is increasing.

Eligible donors can enter the drawing a second time when they register for a second donation during the blood drive period.

Eight hours later, the nurse came running through the door with the needed blood product. Those in need include: cancer patients, accident, burn, or trauma victims, newborn babies and their mothers, transplant recipients, surgery patients, chronically transfused patients suffering from sickle cell disease or thalassemia, and many more.

Right now, somewhere in Canada, someone needs a blood transfusion to survive.

In fact, for the past four years, new Red Cross donors have declined by about 80,000 each year. It features a free pancake breakfast and everyone who registers to donate will receive a "Vincent Strong" bracelet and the patriotic "Earn Your Stars and Stripes - Donate Blood" t-shirt.

Refreshments: Donors enjoy snacks and relax before resuming their day.

6/13/2018: 2 p.m. - 7 p.m., American Legion Shoals, 224 High St.

A blood emergency has been issued across the Tri-State area by the New York Blood Center.

6/29/2018: 10 a.m. - 4 p.m., Bloomington Blood Donation Center, 1600 W. 3rd St.

Donation appointments and completion of a RapidPass are encouraged to help speed up the donation process. In her message to commemorate World Blood Donor Day which falls on 14 June 2018, under the theme: Be there for someone else.

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides worldwide humanitarian aid; and supports military members and their families.

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