IHUH? 12 brands burn IHOP over name change

The "B" in question, of course, was that at the end of world renowned pancake emporium IHOP's announced new moniker, IHOB.

Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today.

Some wondered if the "b" stood for "breakfast", since after all, the restaurant serves bacon, eggs, omelets and more along with its traditional pancakes. Fast-food chain Whataburger chimed in with, "As much as we love our pancakes, we'd never change our name to Whatapancake". "Burgers are the most consumed entrée item for men, women and children in America", he continued, adding "it made sense to start with burgers". The new IHOB Twitter account even retweeted photos and video of a construction crew putting up the new sign in Los Angeles.

Will the new (and temporary) name change boost IHOP, er, IHOb's bottom line?

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Despite the desperate need for a revamp, the internet is in full agreement: International House of "B" urgers is not the way to go.

IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic.

The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California.

The hints of a name change had spurred guesses on social media - and some disappointment Monday at what was revealed.

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