SBS is taking over World Cup broadcasts after Optus dropped the ball

Optus CEO Allen Lew has apologised to customers for the

"But if you are looking for the World Cup and you've signed up to this Optus sport package, the way they've designed their network to deliver that television to mobiles phones, tablets and screens around Australia has failed".

Free-to-air broadcaster SBS has kept rights for 25 of the 64 games, including all three group matches involving Australia.

The scandal, which is being monitored with interest by many sporting bodies in Australia given streaming is widely considered the future of broadcasting live sport, has already attracted the interest of the Australian Competition and Consumer Commission (ACCC).

"I offer an unreserved apology to those customers that have been let down".

"We will use the two days we have.to robustly test the systems under different loads".

While Lew's statement made no mention of a possible refund, it did mention that a number of Fetch Mini boxes would be made available to customers to help improve the experience, but this was mocked on social media after the boxes were found to be in short supply at retailers.

This way we can all play the ball, or at least, watch it being played, and so we don't have to play the man in charge of the whole shebang for service that at least some Optus customers who want to give a red card to the big streaming pile of sugar they've reported experiencing.

"Regrettably Optus experienced technical issues during the Costa Rica v Serbia match of the FIFA World Cup on Sunday night which affected some customers", he said.

"He assures me he is giving the World Cup streaming problems his personal attention and he believes it will be fixed this evening", Mr Turnbull said.

Demand is likely to grow as the tournament unfolds; Optus has exclusive rights to broadcast some quarter-finals and round-of-16 games. The second night of problems prompted a late night emergency meeting among top Optus execs and technicians, according to the Fairfax report by journalist Adam Turner.

In Parliament question time on Monday, Mr Shorten quoted SBS Managing Director Michael Ebeid as saying that "had we not had to look at our budgets, we probably would have retained [all World Cup rights]" before demanding Mr Turnbull "apologise. for his cuts to the SBS".

"It's for Optus to talk to their platform and how they will fix that to ensure that people can view the other matches", he said.

"We are seeking further information from Optus on what steps it is taking to comply with the Australian Consumer Law".

"Under the Australian Consumer Law, services must be fit for the objective and deliver on what was promised", the ACCC spokesperson said.

Lew has apologised to fans over the disruptions to its streaming service.

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