The International House of Burgers

Mike Mozart  Flickr 
Remix by Jason Reed

The company known for it's pancakes announced on Twitter last Monday they were flipping the "P" in IHOP to a "B" with no explanation, leaving internet users to guess what the new letter stood for.

Later, IHOB wrote to Wendy's that it doesn't "want any beef" with the chain, but that it just wants to "share our beef with the world". The decision immediately set off waves of speculation about what the "B" could stand for.

It's still unclear whether burgers will be a flash in the pan (cake) for the breakfast chain or if it will try to convince the country that burgers can be best enjoyed with a side of maple syrup. After Pusha T released the scathing diss song, "The Story Of Adinon", Drake failed to respond, hiding from the public for weeks. Outlets like CNNMoney wondered why a company whose parent company's stock had risen 25% in the previous year would bother changing its name-a move often reserved for mergers or companies in trouble.

IHOP has temporarily changed its Twitter handle to "IHOb".

But perhaps the most savage tweet of all came from Wendy herself. They will still be officially called "IHOP". Or to save money on marketing?

Rebelez said that bringing burgers to an iconic restaurant like IHOP was a "fantastic combination".

Meanwhile A&W chose to jokingly change turn their logo upside down too saying "we don't know what it means either".

The official account's background image proudly proclaimed "Burgers" but didn't provide a tweet explaining the changes. "It shows that we're just as passionate about what we're introducing next as we are about our pancakes", she says. As such, they made some jokes.

Tweeted Chrissy Teigen: "IHOb sure loves going all in on one food item". Burger chains are fighting for customer loyalty and are discounting their food, swapping out frozen patties for fresh beef, adding unique ingredients between the buns, and even catering to vegetarians and vegans with meat substitutes.

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