IHOP to offer 60 cent pancakes for one day only

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

When the International House Of Pancakes announced that they were changing their name from IHOP to IHOb, the nation collectively scratched their heads.

On Monday, the chain changed its Twitter handle from IHOB back to IHOP.

The company now says it was a joke to drum up publicity for its new meaty additions to the menu.

In fact, on July 17 it is offering a 60 cent pancake promotion celebrating the chain's 60 anniversary.

IHOP's brief, destabilizing identity crisis-in which the pancake chain did some soul-searching and decided it was really more of an International House of Burgers-is over, and life as we know it can resume. "And it worked. Look at us, two silly pancakes talkin' about burgers", they explained of their nearly-one-month marketing stunt.

Even competitors piled on their commentary. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".

Chili's also had some harsh words for IHOP, tweeting a video of its "Boss" burger and writing: 'We don't usually throw shade, but seriously? Here's a real burger for you'. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb".

'Steakburgers will very much remain a part of our regular menu, right there alongside our pancakes'. Other fast food chains jumped in on roasting IHOb, sparking the Great Brand Twitter War of 2018.

'Oh c'mon, ' IHOP wrote, 'It was just a little brank!'

Related News:



Most liked

Fearless France ready to show Belgium's Henry he picked wrong side
It means, if I'm on the field, the boss thinks I can help the team. "But he is someone I really appreciate, I'm happy for him". Speaking to reporters via BBC Sport Deschamps said: "It is true Olivier has not scored yet, but - I repeat - yet.

Get 3 months of paid Amazon Prime Video channels for free
We don't know exactly what will go on sale next week, but Amazon is now teasing some of the deals shoppers can expect to snag. It includes exclusive free cosmetics and other items for Fortnite players, including the newcomers on Nintendo Switch.

FIFA World Cup first semi-final to take place today
But back then they used to focus a lot on defence, their clubs generally playing the 4-4-2 or 5-4-1 formations. And they have this incredible spirit, like England have".

England hope to keep dream alive against Croatia
And a young, likeable side with an eminently sensible and humble manager in Southgate have captured the hearts of a nation. I felt something unusual in my knee and after talking with the doctor on the sideline we decided I should come off.

Meghan Markle gets fashion tip from the Queen with this NEW accessory
He wore the handmade replica of the Royal Christening Robe, which was commissioned by the Queen in order to preserve the original. Welby also led Markle's baptism service in the Chapel Royal and married the Duke and Duchess of Sussex in May at Windsor Castle .

Formula One: Neck and neck, but Sebastian Vettel wins
Meanwhile, Hamilton who missed a chance of a sixth straight victory in his home race sent a message to his fans. It soon developed into a Ferrari-Mercedes duel, with Raikkonen also challenging the third-placed Hamilton.

Russian Federation salutes 'heroes' after Croatia ends World Cup dream
Cherchesov noted, "Talking about criticism, if they trusted us or not, we trusted ourselves". "Thank you for those honest , genuine emotions that you gave us throughout the World Cup ".

Who is Supreme Court contender Amy Coney Barrett?
Jon Kyl will guide President Donald Trump's Supreme Court nominee through the Senate confirmation process. John McCain of Arizona is battling brain cancer and has not been back to the Capitol since December.

Kylie Jenner says she is no longer using temporary lip fillers
Having "tiptoed around the truth" on usage of lip injections for many years, in 2015 Jenner came clean on her enhancements. Also over the weekend, in a revealing Q&A , Jenner revealed that daughter Stormi was born with full lips.

Md. Native Travis Pastrana Completes Three Evel Knievel Stunts
Though it honored Knievel's memory, Pastrana's feat was something even the most famous daredevil in history never accomplished. He set a number of records throughout his career and it was only a matter of time before someone made a decision to one-up him.

Finally! Vaccination for HIV diseases may protect people; says new study
The participants, from the US, Rwanda, Uganda, South Africa, and Thailand, received four vaccinations over the course of 48 weeks. HIV mainly is a virus which is causing a deadly disease known as AIDS , Acquired immunodeficiency syndrome.

Newest rescues are healthier than first boys freed from cave
Four more young footballers and their coach at the Mu Pa (WIld Boar) Academy Mae Sai, Ekkapol Chantawong, are still on the ledge. U.S. president Donald Trump confirmed this morning in a tweet that the USA is among the six countries assisting Thai officials.

Trump Lawyers Nearing Decision He Won't Sit for Russia Probe Interview
Trump's tweets are the result of the president finally having the time to turn his attention to this issue and because Mr. Cohen's going to face the full firepower of the armed and operational Trump-crony battle station if he rolls over.

Trump says he's confident North Korea will denuclearize
North Korean officials have yet to demonstrate that in working-level talks, the intelligence officials said. So, if I were President Trump , I would not let China use North Korea to back me off of the trade dispute.

Maedeh Hojabri, Iranian Teen Arrested Over Dancing Instagram Post
Her performances had thousands of followers on various accounts with her name on them, ranging from 12,000 to 66,000 followers. Access to many social media sites, including Facebook, Twitter, YouTube and the Telegram messaging app are blocked in Iran.