IHOP to offer 60 cent pancakes for one day only

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

When the International House Of Pancakes announced that they were changing their name from IHOP to IHOb, the nation collectively scratched their heads.

On Monday, the chain changed its Twitter handle from IHOB back to IHOP.

The company now says it was a joke to drum up publicity for its new meaty additions to the menu.

In fact, on July 17 it is offering a 60 cent pancake promotion celebrating the chain's 60 anniversary.

IHOP's brief, destabilizing identity crisis-in which the pancake chain did some soul-searching and decided it was really more of an International House of Burgers-is over, and life as we know it can resume. "And it worked. Look at us, two silly pancakes talkin' about burgers", they explained of their nearly-one-month marketing stunt.

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Even competitors piled on their commentary. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".

Chili's also had some harsh words for IHOP, tweeting a video of its "Boss" burger and writing: 'We don't usually throw shade, but seriously? Here's a real burger for you'. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb".

'Steakburgers will very much remain a part of our regular menu, right there alongside our pancakes'. Other fast food chains jumped in on roasting IHOb, sparking the Great Brand Twitter War of 2018.

'Oh c'mon, ' IHOP wrote, 'It was just a little brank!'

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