Roger Federer Leaves Nike To Sign Lucrative Deal With Chinese Brand Uniqlo

Switzerland's Roger Federer returns to Czech Republic's Tomas Berdych during their Men's Singles semifinal match at the Wimbledon Tennis Championships in London

The report also noted his deal with Nike expired at the start of March, and was given the chance to match Uniqlo's offer and declined. It became public when he stepped out at the All England Club.

Federer retained his Nike shoes, as Uniqlo do not now manufacture tennis footwear. Uniqlo is known for its low-priced, no-frills casual clothes.

Nike sponsors Federer's long-time rival Rafael Nadal as well as leading women's players Serena Williams and Maria Sharapova. But few have become as closely linked to the brand as the 36-year-old Swiss tennis legend.

And the 20-time grand slam victor could probably get away without washing his new shirt, barely breaking into a sweat as he dispatched his Serbian opponent in double-quick time. "He was at that top tier", said Jim Andrews, a sponsorship expert with research firm IEG.

It's not clear whether Nike will continue to market or sell its trademark Federer shoe and clothing line with his initials.

Federer's shirt, jacket, socks, and signature headband all were adorned with the brand's red and white logo.

"I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me", Federer said.

"The new partnership means that Mr Federer will represent UNIQLO at all tennis tournaments throughout the year, starting with The Championships, Wimbledon 2018".

Uniqlo's current athlete lineup includes Japanese tennis player Kei Nishikori and Australian golfer Adam Scott.

Uniqlo tweeted a photo of Federer shortly after he headed out for the match.

When told it was four years, she added: 'Well, here I am.

Sources say the deal is worth more than $300 million guaranteed over 10 years and has an unprecedented clause that says that Federer will collect the money even if he doesn't play.

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