New Apple Watch receives FDA clearance for built-in ECG

Our clearest look yet at the Apple Watch Series 4

The strategy has been successful, helping Apple's stock up more than 30 pct this year and making it the first publicly traded USA company to hit a market value of more than $1 trillion.

One of the biggest features to arrive here is the new "Walkie-Talkie" mode discussed by Apple that allows friends and family to communicate through the watch easily. The screens are more than 30 percent larger and come in 40mm and 44mm sizes. That's a 64-bit Dual-Core processor, designed by Apple to be up to 2x faster than its predecessor. Apple Watch can also screen your heart rhythm in the background and send you information if it detects atrial fibrillation.

The Series 4 also includes a next-generation accelerometer and gyroscope combination, which enables a new feature on the device that allows it to detect when the wearer accidentally falls. Watch Series 4 Global Positioning System option is priced starting at $399 in the United States, and it will be available in 26 markets globally at the time of launch.

For more on the Watch Series 4, head over to Apple here. However, Apple CEO Tim Cook referred to Apple Watch sales in 2016 as "off-the-charts" and sales during the 2017 holiday season as record-breaking.

Apple also announced three new smartphones: the iPhone XS, with a 5.8-inch screen, starting at $999; the iPhone XS Max, with a 6.5-inch screen (the largest iPhone ever), starting at $1,099; and the iPhone XR, with a 6.1-inch screen, starting at $749. If you're immobile for more than one minute, it will automatically make a call to emergency services for you.

The most noticeable change coming to the Series 4 is the redesign of the chassis.

Spending a few hundred bucks on the new Apple Watch isn't a small commitment, especially when you factor in the cost of an LTE model which comes with a monthly charge to keep it connected.

The Jim bloke noted the Apple Watch Series 4 is "an intelligent guardian for your health" which seems pretty apt to be fair.

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T-Mobile starts pre-orders for the Series 4 starting on September 14 at 12:01 a.m. PT. Pricing is forthcoming and we will update this when it's available.

Former NBA player Steve Nash and Todd Howard, Game Director, speaks on stage at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino. To improve both cellular transmission and reception, Apple clad the back of the Series 4 in a ceramic-and-sapphire-crystal cover that the company says lets the S4 SIP transmit signals through both the display cover and back of the device.

To be extra clear, the Apple Watch Series 4 is created to work with any existing wristbands.

The case comes in silver, gold and space gray and bands are available in gray, black and gold stainless steel.

Shares of fitness device rival Fitbit Inc fell about 3.7 per cent after the Series 4 announcement.

The watch runs watchOS 5, which will roll out for existing Apple Watches on September 17. The entire process takes 30 seconds. It is backed by 16GB of storage - as much as on a GPS + Cellular Series 3 model, but twice as much as on the Series 2 or GPS Series 3 models.

Moving to the battery life, Apple claims that the Watch 4 will have an 18-hour battery life which is similar to the older models. These new health features will be available for U.S. customers later this year.

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