Apple chief exec voices support for GDPR whilst slamming firm's rivals

Tim Cook CEO of Apple Inc talks at the Debating Ethics

As companies collect more and more data, he warns, businesses may have a fuller profile of an individual than the individual even has of herself.

Alex Stamos, Facebook's former security chief, has hit out at "fawning" coverage of Apple CEO Tim Cook's Wednesday broadside against the "data-industrial complex". Cook stated that customer data was being "weaponized with military efficiency" by companies to increase profit.

"We shouldn't sugar-coat the consequences", he said.

His speech comes a week after the iPhone maker unveiled expanded privacy protection measures for people in the U.S., Canada, Australia and New Zealand, including allowing them to download all personal data held by Apple through a new website and letting users make corrections. "Our hopes and dreams". "Scraps of data, each one harmless enough on its own, are carefully assembled, synthesised, traded and sold". "Companies should challenge themselves to de-identify customer data-or not to collect it in the first place", he said.

Cook said that some in the tech industry will oppose any privacy legislation under the pretense that technology can never achieve its full potential without the data collection.

Regarding Apple's willingness to use Chinese partners for the storage of Chinese iCloud data-a move that may give Chinese authorities better access to that data-Stamos argued that, "Apple needs to document how they protect data stored by a PRC-owned cloud provider".

Speaking of the European Union's General Data Protection Regulation (GDPR), Cook called the rules a "transformative work". Your profile is a bunch of algorithms that serve up increasingly extreme content, pounding our harmless preferences into harm. Cook later turned to the topic of artificial intelligence: "Artificial intelligence is one area I think a lot about", he said, "At its core this technology promises to learn from people individually to benefit us all".

Japanese journalist Jumpei Yasuda captured in Syria ‘freed’
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Unlike Google and Facebook, Apple has avoided major data release mistakes and strong criticism of its privacy policies.

'This crisis is real. This should make us very uncomfortable. Only Cook attended in person.

Cook recalled how, in the early days of Apple, the company came under "enormous pressure" to "bend our values" on privacy issues.

"As far back as 1890, future Supreme Court Justice Louis Brandeis published an article in the Harvard Law Review, making the case for a "Right to Privacy" in the United States".

Apple has made personal data security one of their advertisement strong points, going as far as refusing to unlock a San Bernardino shooter's iPhone at the request of the Federal Bureau of Investigation.

The incident raises "serious questions" about whether the company violated a 2011 consent decree with the FTC, they wrote, adding that Google failed to "protect consumers' data and kept consumers in the dark about serious security risks".

Cook has also previously described Facebook's practices as being an "invasion of privacy", but Facebook's founder Mark Zuckerberg subsequently said that Cook's opinion was "glib".

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